Today before the opening bell, Next 1 Interactive, Inc. announced that it will rebrand its R&R Television Network to “Next 1 Network.” The main purpose of this rebranding is to expand the message of “interactivity,” consistent with the parent company and all programming across the network. The television channel will be linked with Next 1’s Video on Demand Networks so viewers can get instant access on multiple devices.
Next 1 Network will be available via television, internet live streaming, mobile devices, tablets, and a host of additional options serving the continuously expanding needs of today’s consumers. The television channel will be equipped with highly interactive advertising that directs viewers to visit one or two minute videos for “Real Estate on Demand” & “Travel on Demand.” These videos, similar to cable TV’s current video on demand, will be located in dedicated sections for maximum ease and accessibility. The real estate video clips will feature extensive views, inside and out, of local homes listed for sale. The travel video clips will feature unique and exciting travel destinations along with specially priced travel packages made available by advertising sponsors and the Next One Interactive travel division.
The “Real Estate Video On Demand” & “Travel On Demand” sections will also be made available on dedicated websites, giving viewers a second “online” alternative in which to purchase or inquire about those same real estate listings or travel packages available through cable television. This provides an additional opportunity to transact for Next 1 Network viewers using internet live streaming, mobile devices, and tablets.
Next 1 believes the two keys to attracting users are: ease of access to information and timeliness of the content. Together with its partner RealBiz Media, the company is continuously creating valuable and relevant content of the most recent real estate listings and is posting them to TV and Web based Video on Demand platforms via its technology application.
Next 1 said it will continue to focus on three areas of programming: Real Estate, Travel and Lifestyle. Programming will be reorganized into blocks that reflect each area of interest. Real Estate, Home Improvements and all things home related will fall within the “Next Home” block and Travel & Destination programming will come under the title “Next Trip.”
“Next 1 Lifestyle” will offer unique and exciting programming that aims to explore and enhance Personal Lifestyles for men and women of all ages. “Next 1 Lifestyles” introduces a new block of programming, “Next Gen,” featuring original, educational, and entertaining programming for kids. The “Next Gen” children’s block is an important addition to the company’s lineup as it will fulfill an FCC requirement for broadcasting “over the air.”
“In today’s interactive world, viewers should have the choice to engage and purchase what they see while watching any program of interest on any device from anywhere. Next 1 Network’s goal is to help our viewers become the most knowledgeable real estate and travel consumers today by offering informative programming and On Demand Videos that allow them to make successful choices on an increasingly, time efficient, easily accessible basis. This is the crux of what heightened interactivity is all about,” stated Bill Kerby, CEO of Next 1 Interactive.
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