Next One Interactive, Inc., an interactive media company focused on video and media advertising using Internet and television platforms, has released one of its newest ventures, R & R TV, Inc., (RRTV). The new offering is an interactive television network allowing consumers custom controlled access to vacation and real estate information, with supporting solutions for web and cellular devices. The idea is to combine the high media environment of television with the interactive capabilities of web and cellular, ideal for the presentation of visual-rich vacation and real estate content.
RRTV is available in over 26 million households, with programs on great vacation destinations and nationwide homes. Using Integrated Transactional Media™, RRTV provides a unique opportunity for both viewers and advertisers, covering multiple media outlets. As a bridge for advertising and programming content, R&R offers consumers a comfortable and compelling way to view and transact with specific travel and real estate interests, all through their remote control.
With today’s consumers facing thousands of entertainment and information options, marketing must now have available a non-linear interactive approach, targeting an extremely fast growing market expected to top $45 billion by 2012. Control is the key to attracting these tech-savvy consumers who in turn become powerful brand ambassadors.
Next One Interactive features high quality Internet websites that attract mass amounts of traffic, creating a brand that advertising clients can trust. The Next One team consists of creative programmers, web designers, writers, and analysts, all focused on driving and applying this new technological approach to reach today’s consumer.
In particular, RRTV, in partnership with Comcast, has formed Home TV On Demand, which delivers a state-of-the-art real estate showroom to over 17 million households in 60 local markets. This is not a print listing service, but essentially a 24/7 Open House on TV, providing video tours of homes, available free to all Comcast digital subscribers.
For additional information, visit the company’s websites at www.NXOI.com and www.RRTV.com
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