Today before the opening bell, Next One Interactive, Inc. announced that it is expanding its relationship with Vivicast, the leading source for OTT, mobile, CATV and IPTV programming. Initially focused on the US, the multi-year distribution deal previously executed with the media company is now going global for multiple platforms. According to today’s release, both companies will be working closely to offer the innovative network around the world.
R&R TV merges targeted lifestyle, travel and real estate programming, making it a perfect match for Vivicast’s focus on multi-national, multi-platform programming. Vivicast will be offering the channel to all cable, IPTV, OTT and mobile operators that are interested in high-quality, innovative programming.
“We already have a signed agreement with a major global operator and adding R&R to our wide variety of offerings is a real coup for us,” stated Amy Shapiro, Vice President of Programming and Marketing. “With more sophisticated, travel savvy consumers on every continent, R&R appeals to a wide range of people and we’re very happy to be working closely with them.”
Bill Kerby, CEO of R&R’s parent company Next 1 Interactive, added, “By working with Vivicast, we know that the innovative approach that we have is shared by our distributor. Vivicast is focused on the changing world of entertainment programming and we’re very excited about this agreement.”
According to a source within the company, R&R will be able to be delivered over multiple multimedia devices including Netflix’s Roku, Apple’s iPads, WebTV devices and others. Vivicast Media will be showcasing R&R Television and other new and exciting content at their booth (#547) at the upcoming TelcoTV 2011 being held in New Orleans from October 25-27.
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