Wednesday, July 20, 2011

Simulated Environment Concepts, Inc. (SMEV) Announces Major Branding Initiative

Simulated Environment Concepts, the manufacturer and developer of medical, aesthetic, weight loss, wellness, and slimming equipment, today announced that it has begun preparing for a major branding initiative to more aggressively market, promote and sell its flagship product, SpaCapsule, within the United States.

“Our International market is continuously growing due to the distributorships we’ve successfully been able to develop and will continue to develop,” stated Allen Licht , Chief Operating Officer of Simulated Environment Concepts (SE Concepts).”However, with increasing interest domestically coming from physical therapy facilities, corporations offering ‘wellness’ centers and break rooms to employees, retailers, weight loss and fitness franchises, we want to do everything possible to assist our customers in educating users and driving traffic to their locations.”

Management indicated one area where the company’s new initiative will become most evident is in the form of product placement and celebrity endorsement. The company is expecting to make a few major appearances on television, featured films, and music videos throughout the next year.

Mr. Licht concluded, “Given our schedule for certain ‘media rich’ year-end events, we expect everything to soon be in place to begin one of the most aggressive media pushes this company has yet to see.”

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