Live entertainment company Stratus Media Group, Inc. announced today that it has appointed Larry Peters as VP of Sponsorship Sales and Bret Johnson as Executive Director of Branded Partnerships. Peters and Johnson bring over 30 years of collective leadership in sales and business development to Stratus. Both associates work out of the SDMI Los Angeles office.
“We are pleased that Larry and Bret have come aboard as new members of our expanding company and leadership team,” said Paul Sewell, SVP Global Marketing at Stratus. “Their combined success in sports, entertainment, and multimedia event platforms will extend our ability to create brand marriages with our world class live entertainment portfolio.”
With over fifteen years of industry experience, Peters has notable accomplishments, making him an important figure in the industry. He was instrumental in the growth of SFX/Clear Channel Entertainment and in the development of concert based sponsorships, including content driven integration within action sports and youth lifestyle entertainment with ASA Entertainment and The World of Dance Tour. Peters has worked with some of the world’s leading brands, including Anheuser-Busch, U.S. Marine Corps, Coca Cola, and Dodge.
On his new position, Peters remarked, “Joining Stratus Media Group represents a tremendous opportunity for me personally and professionally. SMDI is on the cutting edge of where the media and brand marketing landscape is headed globally, and I am thrilled to be a part of building our future in sales development.”
Also with fifteen years of experience, Johnson has honed his expertise in brand alliances with sports media and building consumer touch points. He began his career as Co-Producer and host, while spearheading Sales & Marketing at Planet X Television, a pioneer in action sports programming, combining celebrity driven sports and music content at a time when extreme sports and reality TV were burgeoning. Most recently, Johnson served as Vice President of Sales and Marketing at Rockstar Energy Drink, Inc. He created new distribution partnerships and paired the brand with blockbuster artists and sports teams like the Black Eyed Peas, Green Day, the NFL and NBA.
“We’re in a dynamic developmental stage as a globally minded, fast growing company,” said Johnson, “I thrive on creating partnerships that have meaning as we extend our commitment to change the world of live entertainment.
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