BizRocket.com, Inc., has announced a strong initial acceptance of its patent-pending KidzRocket.com secured social networking site for kids, and now projects $50 million in revenues by the third year of full operation, with a projected $30 million EBITDA. The company plans an international expansion by year two, and already offers many instant language translations, including Spanish, French, German, Portuguese, Chinese, and various other languages.
KidzRocket.com is designed to provide a comprehensive social networking experience, like Facebook or MySpace, but with layers of protection so that parents are given a safer alternative for their computer-active kids. A June article in Advertising Age cited a Consumer Reports survey indicating that as many as 7.5 million Facebook users in the U.S. are under 13 years of age, in spite of Facebook policies. Facebook currently has no controls in place to prevent someone under 13 from simply lying about their age to join the site. Even the very young are aggressively moving toward social networking, requiring a new approach to prevent them from becoming victims.
BizRocket.com CEO, Robert Williams, commented on the trend, and the role KidzRocket.com will play. “We live in a world of Internet bullying, cyber-predators and identity theft. We believe that kids should be able to enjoy the social freedom offered by technology without fear of these risks. Children younger and younger are learning how to use the computer and access the Internet, and cautious parents want to know their kids are safe. KidzRocket.com partners with parents to create a child-safe network that can deliver a fun and safe Internet experience for pre-teens.”
KidzRocket.com includes parental controls for the KidzRocket Internet WebFilter, plus an interactive, user-approved network of friends, profiles, blogs, groups, photos, music, and videos. It also features safe chat rooms for children of all ages. The site utilizes F4i real-time image composition analysis software, providing sophisticated content filtering well beyond the common and often less effective black/white list approach.
Popular kids sites have been shown to command high purchase prices. Playdom.com was recently bought by Disney for $563 million. FarmVille maker Zynga is now valued at over $4 billion. Disney also purchased ClubPenguin for approximately $700 million.
For more information, visit the company’s website at www.BizRocket.com, and their KidzRocket site at www.KidzRocket.com.
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