According to a recent report by Murphy Analytics (MA), the positive growth potential for True 2 Beauty, Inc. is based largely on the company’s unique position in a growing market. True 2 Beauty is a leading provider of sexual potency products designed to enhance libido and performance for both men and women. It’s part of the larger health and wellness market represented by such companies as GNC.
• Unlike erectile dysfunction (ED) products, which are focused on a limited market, Libigrow targets a much larger group, covering both male and female audiences in the 20+ age group. This is significant, since the ED market alone is believed to include approximately 30 million men in the U.S. (According to the report, Pfizer sold $970 million worth of Viagra in the first six months of 2010.)
• The overall health and wellness market remains relatively strong, in spite of the economy, with GNC, the largest global specialty health and wellness retailer, doing $1.7 billion in sales for 2009. GNC’s ecommerce revenue grew at a compound rate of over 40% annually. Vitamin Shoppe, another supplement retailer, increased comparable store sales for 16 consecutive years, stating that 150 million people in the U.S. take some form of dietary supplement every day.
• The Nutrition Business Journal estimates that the total global nutrition industry is $221 billion and that U.S. Specialty Retail Channel Dietary Supplement Sales will increase 41% from 2008 to 2017, reaching $11.1 billion in revenue.
In summary, True 2 Beauty has a strong selling product, targeting a wide portion of a very large and growing market, in an economy that is finally starting to turn around.
For more information on the company’s products, visit www.libigrow.com
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