CaseyCorp has developed a cunning business model, structured around its primary operating subsidiary ESM refiners, which is adept at the physical recycling of gold and other precious metals from sources like jewelry or just about any other gold bearing item.
As a precious metals aggregator focusing on gold, CCPR is breaking out of the traditional 2-3% below market discount purchasing from retail stores, pawn shops and the like by pursuing an aggressive online business capable of obtaining purchase prices 67% below market.
This strategy takes an already profitable model and supercharges it via an attractive, direct-to-consumer approach which caters to the individual seller of gold/jewelry. The Company’s 800 number and intuitive website lets individual gold sellers order a We Cash Gold™ Pack, allowing them to easily send in their items without even paying postage.
The Company also has a chain of mall kiosks operating under the EZsell gold & diamonds name, affording CCPR low-cost and highly-localized market capture capabilities. By aggregating the widest possible selection of items, while focusing on gold-bearing items, CCPR aims to build significant shareholder value, selling the refined gold into the market for 1.01 to 3.02 times purchase price.
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