Drinks Americas Holdings, Ltd., a leading developer and marketer of beverage products, announced that former Coca Cola executive Shaun B. Higgins will serve in an advisory capacity. At Coca Cola, Mr. Higgins served as Executive Vice President and President of the European Group.
Over the course of his career, Shaun has accumulated a unique combination of U.S. and international experience in the areas of strategy, sales and operations, finance and people development. His involvement with the soft drink industry dates back to 1977, serving in significant roles, including both Chief Operating Officer and Chief Financial Officer.
After graduating Magna Cum Laude from Pace University in 1972, he spent five years in Public Accounting with Ernst & Young, and is a member of the American Institute of Certified Public Accountants and the New York State Society. He also completed The Advanced Management Program at INSEAD, in addition to executive programs at Harvard, Columbia, Duke and IMD.
Drinks Americas CEO J. Patrick Kenny commented, “To have an executive of Shaun’s accomplishments and stature will be invaluable to Drinks. The Company has worked through a number of hurdles, and as our Rheingold Beer and Spirits businesses grow, we are eager to have Shaun Higgins’s advice and counsel.”
Drinks Americas board member Marvin Traub stated, “As a long serving board member, I am delighted to welcome Shaun Higgins to our Company. I am certain with his background, experience and knowledge he will be an incredible addition and strengthen the Company for the future.”
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