Wednesday, November 24, 2010

IDO Security, Inc. (IDOI.OB) Goes To China

When IDO Security first developed MagShoe™, the foot level security scanning device that eliminates the need for passengers to remove their shoes, it’s doubtful that anyone in or out of the company fully anticipated the level of interest around the world that would be generated. And now, based upon growing demand in the area, the company is traveling to China to train distributors on the latest iterations of MagShoe.

The International Marketing Manager for the company, Dani Werber, said of the trip, “We are most excited to be able to introduce our new state of the art models to the Asian marketplace, especially given our earlier success in placing the MagShoe™ in China. The strong interest shown in the new and improved models by our distributors is a testament to what we believe will be a much greater revenue opportunity throughout Asia as we see continued interest throughout Europe and the remainder of the world.”

MagShoe is seen by the company, and increasingly by airport and other security operations around the world, as filling a critical void in today’s systems by extending screening to the area around the lower legs and feet, an area not adequately covered by standard scanning systems. The product’s advanced design increases accuracy and minimizes safety concerns, without requiring the user to go through the trouble of removing their shoes. MagShoe integrates seamlessly with existing detectors, is very quick and easy to use, and is highly cost effective. But perhaps most importantly, with all the current complaints about the invasiveness and inconvenience of security checks, MagShoe is timely, perfectly filling a worldwide need.

For more information, visit the company website at www.IDOSecurityInc.com

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