According to a survey, the main revenue source for media companies, such as newspapers, broadcasters, television, etc., are not derived directly from their media products and services, but from advertising on their media platform. In fact, newspapers have been able to increase their earnings by taking advantage of rising advertising revenue; even though they have reduced their newsprint prices.
Exchange Media’s mobile platform allows users to watch the ads on a private mobile screen while offering advertisers personal, user-exposure totaling almost 15 hours a day x 7 days a week. In contrast, TV/Radio exposure averages 3-5 hours. With more than four out of five U.S. adults owning a mobile phone and two-thirds of mobile phone owners agreeing that their phone is very personal to them, there’s a large, under-capitalized source of revenue waiting to be tapped.
The internet industry has found its advertising revenue model in this new digital mobile age needs to be targeted. Targeted advertising has proven to be more effective and accepted by mobile internet users. Exchange Media recognizes this lucrative opportunity and has committed its efforts to advancing the value of mobile advertising.
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