Monday, December 15, 2008

Simtrol, Inc. (SMRL.OB) Digital Signage Solution Opens Door to Retail and Hospitality Markets

Devices including plasma screens, LCDs, IP-based cameras, and lighting systems are being placed in malls, stores, airports, hotels, and many other environments, but solution providers and business owners often miss a vital component to effectively deploy these technologies – device management, which is necessary to ensure the devices are operating properly and improving the customer experience as intended. That’s where Simtrol comes in.

The number of LCDs and Plasmas being installed to increase sales and/or create advertising revenue is increasing rapidly as prices for these displays continue to fall. The most critical component of using this technology is the effective delivery of content to the targeted audience. Software applications designed to efficiently create, distribute and schedule content deliver tremendous value, but overlook the need to monitor deployed devices to ensure they are operating properly and delivering the content as expected.

Simtrol’s Device Manager™ software includes a device control engine that does the “heavy lifting” of command/response processing and queuing. The software also contains an array of tools for remote diagnostics and monitoring, including proactive notification, remote control panels, reporting, and other asset management functions. With Device Manager’s advanced capabilities, businesses are able to manage and schedule content to numerous displays as well as remotely monitor and control each individual device, as well as groups and collections of devices.

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