Relationship marketing is nothing new to the world of advertisers and marketers. Finding and developing a close tie with the targeted consumer is one of the easiest ways to build long term sales and loyalty. The world of technology, however, has put a different spin on the concept and forced marketers and advertisers to adapt.
Reaching the consumer is no longer just about magazine or television ads. It is about getting the attention of the customer where they are at any given point in the day. Considering that most people are running here and there all day long, this is no simple task. An investor that can find a company that has solved this problem is an investor that may find sold profit.
Montavo Inc., a development stage mobile device applications developer and marketer, works to develop and market wireless mobile devise applications targeted toward advertisers and consumers. The company’s lead product, mDeal-Finder, involves the combination of GPS location applications with advertisements, coupons and user defined options. The company’s main customer base includes: wireless carriers, mobile handset manufacturers, vehicle manufacturers and navigation devise manufacturers.
In a general sense, the company has been working to make the mobile wireless device work to the advantage of consumers and advertisers. A consumer can show interest by defining what he/she wants, then receive advertisements, coupons and directions to where that particular coupon or product can be redeemed or found. The advertiser can likewise take advantage by offering promotions targeted fairly closely to the consumer’s tastes. Ultimately, the company’s product works to narrowly define a consumer and target market to them.
The company has been having a certain amount of success in developing its concept and is now expanding to the realm of television advertising. Through an agreement with SinglePoint, the company can now access the SingleBrand Ad Marketplace to directly insert text messages into text message campaigns associated with national television shows. The program is targeted at consumers who choose to interact with television shows using their mobile devices. Initial networks involved include Bravo, NBC Universal and MTV.
Mobile wireless is a quickly advancing and still working to find the many applications it can afford. Montavo appears to have found a combination that is well suited to the device/consumer relationship. Penetration is the key to success and profit. If it can achieve the necessary critical mass, there may be solid profit potential down the road.
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