Not too long ago, cell phones were big, boxy, and too expensive for most families. Unlike phones today, they were only designed to make and take phone calls with a tiny monochrome screen. Today, however, we have sleek multimedia devices that can do so much more than just make phone calls and nearly every family owns at least one of them.
This revolution has brought much greater functionality and consumer demand for music videos, television shows, mobile internet, as well as video ringtones. While many U.S. cellular carriers foresaw this trend and have already generated enormous profits, the emerging markets around the world are just joining the mobile revolution.
Exchange Media Corp. has targeted China for its initial wireless video platform launch, but has plans to extend the services to other countries as well. This platform, known as XCPlayer, is a video content player that allows mobile subscribers to download various video contents to their mobile phones as well as chose a video clip for playback as a video ring tone.
According to Nielsen’s estimates, there are 239 million mobile subscribers in the U.S., with 61 million having video capable cell phones or mobile devices. 61 million represents a huge opportunity, but the opportunities in China alone will be much greater due to an enormous population and their ability to skip the old boxy cell phone phase, and immediately enjoy the benefits of the new mobile multimedia powerhouses.
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