Monday, December 22, 2008

Exousia Advanced Materials Inc. (EXOU.OB) Specialty Coatings Sales are Gaining Traction

In many respects, growth can be good and bad. The good comes when a company becomes known and makes sales targets, the bad comes if the company grows too quickly and its internal structure fails to keep pace. Being able to develop a solid internal structure, as a newer company grows, is a key element that any investor needs to look for in his due diligence. Determining internal structure strength can be difficult, but if it can and the company’s products are selling, a profit may be at hand.

Exousia Advanced Materials Inc., a development stage manufacturer and marketer of advanced industrial plastics and coatings, works to offer proprietary molecularly enhanced materials and coatings to the marine, transportation and energy markets. The company is currently finding solid interest in international marine and energy coating applications.

From all appearances, the company is beginning to gain traction with its coating products. Its once dormant distribution system is now coming to life as several solid initial orders have been placed and new distributors are added world-wide. HARCO Group, a major Brussels based distribution organization, made its initial order December 16th and has solid sales contacts with several Mideastern oil producing states. Its initial stocking order of over $350,000 to meet anticipated demand is thought to be just that – initial.

The company has also begun to see results from operations in China. Working from its subsidiary in Tianjin, initial orders of over $250,000 have been placed by a major marine repair and boat builder. The application for this order revolves around anti-skid coatings that make use of high levels of zinc and proprietary Vistamer particles. In a general sense, the company’s product base does look to have far ranging applications depending upon a customer’s needs and wants for their product.

With the reality of growth at hand, the company has begun to reorganize its internal structure to increase margins and operating efficiencies. Plant design and production equipment additions are currently being made and ordered to allow for capacity increases. A restructuring of sales and production is also underway to enhance communication with a quickly developing distribution network, both domestically and internationally.

Management at Exousia has recognized that the company’s products are gaining this traction and are working diligently to make sure that the company is structurally ready for it. As the world economy leaves its current dip behind, Exousia Advanced Materials should be primed and ready for solid growth as distributorships are established and sales forces trained.

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