Yesterday after the closing bell, Nexia Holdings, Inc. announced that its management is reviewing and planning for its 2009 advertising and marketing strategy. Richard Surber, CEO of the company, stated, “I first want our shareholders, employees, and customers to be aware of some of the unique and traditional marketing efforts that have occurred over 2008 and how we plan to improve upon those efforts in 2009.”
In the press release, Nexia Holdings provided a list of tradition media, such as magazines, newspapers, mailers, radio, email, and press releases, that featured the company during the current year:
– Salt Lake Tribune, with a weekly readership of approximately 900,000, printed a half page ad this last weekend.
– Salt Lake Magazine is a high end magazine distributed throughout the Salt Lake Valley.
– IN Utah, a weekly newspaper, features Nexia’s companies on a weekly basis to the hipster crowd and has a circulation of about 40,000.
– Yellow Pages.
– Hometown Values is a discount mailer to thousands of households in the Salt Lake Valley.
– American Salon Magazine ranked Landis Lifestyle Salon as the #1 salon in Utah.
– Utah Business Magazine ranked Nexia as the 33rd largest public company in Utah based upon 2007 revenues.
– DEX Yellow Pages.
– Verizon Yellow Pages.
– M6 Marketing is a text messaging service; Nexia recently signed a 12 month contract with them.
– KCPW Radio is the local station for National Public Radio. Nexia is a proud supporter of this station.
Logan Fast, Master Stylist at Landis Salons and newly appointed Vice President of Green Endeavors Ltd., said, “Our biggest and most effective way to get the word out on our salon products and services is word of mouth at the local level coupled with throwing events to show our appreciation for our clients. I am cultivating my success into our New Artist Stylists.”
“In 2009, I will release more specifics on who we will be advertising with and how Nexia can generate further interest in its products and services. In addition to traditional marketing, I hope to be able to lay out how we intend to better inform the investment community about Nexia, this will focus heavily on our web presence,” Mr. Fast added.
“A critical element to Nexia’s success will be to make sure that Nexia’s marketing dollars continue to be well spent. I look forward to 2009 when our agreement with Clearvision International, Inc. kicks in with an estimated value of about $2M in media which should include celebrity endorsements, billboards, TV, radio, and more,” Mr. Fast concluded.
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