CMJ Network has been a key player in the music industry for over 25 years, discovering and supporting new artists through its online, print and live event assets as well as tracking weekly new artist airplay on more than 500 college and non-commercial radio stations across North America. CMJ charts run regularly in publications such as Rolling Stone and Entertainment Weekly. Paid Inc. has carved itself a niche by providing celebrities and organizations with official Web sites and fan club services that include e-commerce storefronts, ticketing and fan experience packages.
Paid, Inc.’s first project for CMJ is the launch of its exclusive new merchandising line that will debut at CMJ Music Marathon & Film Festival, October 21-25. Music Marathon is New York’s largest and most important music event, featuring five days and nights of performances by over 1,000 emergent acts in 65 venues throughout the city with live music showcases, film premieres, parties and special events, all complemented with more than 70 music, media and technology-centric panels. It’s an event not to be missed.
“We’ve engaged Paid to develop an interactive community that will expand upon the reach and presence CMJ already has among our college radio stations, business clients and fan communities nationwide,” said Bobby Haber, CMJ CEO. “Paid will facilitate one-to-one and one-to-many dialogues that will enable us to gather additional, invaluable insight into the college and emerging music markets. We believe this will translate into new revenue streams for CMJ and Paid as brands and marketers engage us for market research that will enable them to better know their target audience and more accurately focus their marketing efforts to them.”
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