Simtrol, Inc. (SMRL.OB) is helping companies of all sizes to better manage their electronic assets. Digital signs, security cameras, interactive whiteboards, wide-screen televisions, DVRs, and projectors can actually be utilized beyond their initial intended use. By incorporating the devices onto Simtrol’s Device Management Platform, electronic media can be combined into an extended network, improving utilization of assets across any enterprise. One niche that can benefit greatly from Simtrol technology is the retail and hospitality market.
A major focus in the retail and hospitality market is to provide consumers with the best level of customer service possible. Some companies are attempting to use digital signs, in-room controls, and security to improve a consumer’s experience. Airports, hotels, and malls are seeing increased use of plasma screens, LCDs, IP-based cameras, and lighting systems to facilitate a better customer environment. A challenge that many facilities are finding is the complexity and the time required to properly manage the devices to ensure that they are working to enhance a consumer’s experience as planned.
Simtrol’s Device Management Platform provides the flexibility and functionality needed to properly manage electronic devices. The device management system not only reports the health, status, and use of devices, it can only schedule when specific devices power-up and power-down each day. This is an essential component for facilities seeking to reduce energy costs. The system will also proactively alert designated personnel when a device becomes non-operational so that repairs can be scheduled promptly.
Simtrol can benefit the retail and hospitality market greatly. Digital signs can be monitored to ensure that messages are displayed to their target audience at the right time of day. The system increases device uptime through remote diagnostics and troubleshooting, as well as the ability for proactive maintenance and the use of optimized device settings. There is also an ability to significantly reduce general and administrative costs by the decreased energy consumption and by the decreased need of manually managing the devices. By using Simtrol’s technology, a company with 16 plasma displays can actually save over $5000 per year and reduce its annual carbon footprint by nearly 27,000 pounds of CO2.
Not only does the Simtrol Device Management Platform help maintain and extend the life of electronic devices, it helps significantly reduce overall costs. As more retail and hospitality facilities seek ways to reduce costs, Simtrol has the technology to address the cause.
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