The Fight Zone, Inc. (TFZI.PK) is dedicated to developing and promoting the mixed martial arts (MMA) world and their athletes. The company’s core focus is set on developing and producing only world-class fighters. The Fight Zone provides complete services including discipline training, strength and conditioning training, management, marketing and sponsorship programs.
Mixed martial arts, known mainly as MMA, is a full contact combat sport in which the participants draw from a variety of fighting disciplines including jiu-jitsu, karate, wrestling, boxing, and many others, in order to submit or knockout their opponent. There is no doubt that MMA is easily the fastest growing sport in the United States, especially among the 18-35 age demographic, and around the world in Japan, Western and Eastern Europe, and several other Asian countries.
It is no secret that MMA is big business. The dominant fighting organization in the United States is the Ultimate Fighting Championships (UFC), which will likely exceed $250 million in revenue in 2008. Although the UFC has seen an increase in competitors, they are still on the top of the food chain, and the majority of those competitors have had short lived success trying to mix up the world of MMA.
To date, there are only a few publically traded companies within the world of MMA. One of those companies is Pro-Elite, Inc. (PELE) which earlier this year struck a deal with CBS to launch a series of fight cards to be aired by the cable network. The success has yet to be seen, but the organization is signing major talent.
The Fight Zone has an aggressive platform for growth in the MMA business over the coming years. The company’s strategy of working to cross promote events, one of the main differences between them and Pro-Elite, should ultimately prove to be successful, as well as their unique team-oriented sponsorship program designed to place promotions and licensed goods not only on one fighter or in one venue, but on all fighters, regardless of where and when they fight. With 30 million shares outstanding, the total market capitalization of The Fight Zone is only $13.5 million, possibly making the company’s shares one of the best bargains in MMA investing and a low cost way for small cap investors to play the dynamic growth of this booming sport and industry.
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