CloudCommerce’s
(OTCQB: CLWD) SWARM is a proprietary, audience-driven,
business-intelligence solution. An article discussing the company reads, “SWARM
combines a range of disciplines — advanced data science, behavioral science,
artificial intelligence and marketing research — to discover, develop and
create custom audiences for any business activity (http://ibn.fm/T7Am8). The intelligent audience-building
tool analyzes markets using marketing personas, or archetypes of attributes and
attitudes common to customers. . . . The use in marketing of these personas is
well established, but typically personas are constructed using demographic data
such as gender, race, age, income, etc. SWARM takes the analysis deeper by
employing a behavioral-science approach to audience creation and communication.
Using SWARM, marketers can examine consumer motivations and the factors that
trigger consumers’ decisions to buy. Promoters then have the opportunity to
communicate more effectively with their prospects, leading to greater brand
acceptance and increased revenues.”
To view the full article, visit http://ibn.fm/D3ZhW
About CloudCommerce Inc.
CloudCommerce is a leading provider of audience-driven,
business-intelligence and digital-marketing solutions. The company’s flagship
solution, SWARM, analyzes a robust mix of audience data to help businesses
identify who to talk to and what to say to in order to motivate consumers to
take meaningful action. CloudCommerce does this by applying advanced data
science, behavioral science, artificial intelligence and market-research
techniques to discover, develop and create custom audiences for any business
activity. With applications such as marketing, brand perception,
customer-relationship management, human-resources management and operational
logistics, SWARM delivers powerful, audience-driven business intelligence to
convert opportunities into business success. For more information, visit the
company’s website at www.CloudCommerce.com.
NOTE TO INVESTORS: The latest news and updates
relating to CLWD are available in the company’s newsroom at http://ibn.fm/CLWD
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