- PLUS
recently appointed a respected researcher, Dr. Ari Mackler, as its chief
scientific officer to oversee the company’s research and education efforts
- The
company’s CEO believes that Mackler will play an invaluable role in PLUS’
forward operations, positioning it among industry thought leaders
- The
new CSO joins a proven team of professionals, including former CPG
executives, chefs, chemists and food-manufacturing experts
Plus
Products Inc. (CSE: PLUS) (OTCQX: PLPRF), a leading cannabis-branded
product company with the two best-selling cannabis products in California, is
committed to careful, deliberate product research, formulation and delivery. As
part of the company’s strategic plan to strengthen its reputable brand, PLUS
has named its first-ever chief scientific officer, Dr. Ari Mackler (http://ibn.fm/qWiaJ).
With 20 years of medical affairs, communications, and
research experience in pharmaceutical, healthcare, and consumer goods
industries, Mackler brings with him an impressive list of accomplishments and
valuable professional experience.
“I have been intrigued by cannabis for years and saw a huge
opportunity to apply my scientific and consumer products background for PLUS to
help validate and articulate how their products may help people live better
lives,” Mackler, who most recently was vice president of clinical development
for the Wonderful Company, stated in a news release. “I also believe
scientifically based education is vital to the future of the industry, and PLUS
has focused their business processes in a way that ensures science is at the
center of their product development DNA.”
Adding Mackler to the PLUS team represents the company’s
deep commitment to intentional product development and offerings. “Dr. Mackler
has a long history of helping consumer product companies share a clear and
scientifically backed narrative around product benefits,” PLUS co-founder and
CEO Jake Heimark stated in a news release. “Cannabis is a performance category,
and the most successful brands will be those that understand and are able to
clearly communicate why their products work. There are few researchers of Dr.
Mackler’s caliber in the cannabis industry today, and we believe he will play
an invaluable role not only for PLUS but as a thought leader within the
industry.”
At the Wonderful Company, Mackler oversaw company health and
wellness initiatives and was integrally involved in efforts to help the
business become a global branded-products leader. He has also held positions
with the multinational pharmaceutical company Merck & Co, the Almond Board
of California, the International Tree Nut Council, the Nutritional Research
& Education Foundation, and Stem Cell Resource.
At PLUS, Mackler will focus on establishing research
relationships and clinical trials with academic institutions and private
partners. These partnerships will be aimed at growing and strengthening
consumer understanding of cannabis and its benefits. Mackler joins Plus
Products’ outstanding product team of professionals, which includes
Michelin-star sous chefs, chemists, and food-manufacturing experts.
Plus Product’s purposeful approach to product development
and its expert team have already established a successful track record. The
company currently boasts two of the top-selling cannabis products in
California: Restore – Indica Blackberry Lemon Gummies (20 pack) and Sour
Watermelon Gummies (20 pack).
PLUS cannabis-infused edibles are available in more than 360
licensed retailers across the state of California, and the company recently
launched its products in Nevada, one of the nation’s most promising cannabis
markets. In addition, PLUS unveiled a line of 100 percent hemp-CBD-infused
gummies, available on its website.
For more information, visit the company’s website at www.PlusProducts.com
NOTE TO INVESTORS: The latest news and updates
relating to PLPRF are available in the company’s newsroom at http://ibn.fm/PLPRF
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