Nightfood
Holdings (OTCQB: NGTF), the innovative company addressing America’s $50
billion annual night snacking spend, today announced that it has partnered with
Ibotta, the leading consumer goods performance marketing platform with over 10
million monthly active users. According to the update, Ibotta performance
marketing campaigns will enable Nightfood to drive new customer trials at a low
and fixed customer acquisition price. “Our new customer acquisition costs with
Ibotta will be a fraction of anything else we’ve been able to achieve through
other strategies, including paid online ads and in-store product
demonstrations,” Nightfood CEO Sean Folkson said in the news release.
“Nightfood is a superior product with unique benefits that customers
love. We developed a delicious and compelling product, now we want
everybody to try it. We prefer that to be in their ‘natural
habitat’: at home, at night, often in front of the TV.”
To view the full press release, visit http://ibn.fm/zEmwk
About Nightfood Holdings
Nightfood Holdings, Inc. owns Nightfood, Inc. and MJ
Munchies, Inc. Nightfood ice cream won the 2019 Product of the Year award in
the ice cream category in a Kantar survey of over 40,000 consumers. Nightfood
also won Best New Ice Cream and Best Dairy Dessert at the 2019 World Dairy
Innovation Awards. With the overwhelming majority of at-home ice cream
consumption occurring in the hours before bed, Nightfood believes its
sleep-friendly nighttime ice cream, formulated by sleep and nutrition experts,
is the next evolution in the significant better-for-you ice cream category.
Market research giant Mintel identified nighttime specific food and beverages
as one of their most “compelling and category changing” trends for the coming
years. Since manufacturing their first pint in early 2019, Nightfood has
established distribution in four of the top fifty supermarket chains in the
United States. This includes over 100 locations of the Meijer supermarket chain
throughout the Midwest, with concentration around the metropolitan areas of
Chicago, Detroit, Indianapolis, Columbus, and Milwaukee, Lowe’s Foods, with 78
stores in the Carolinas, and Harris Teeter, with over 250 locations in North
Carolina, South Carolina, Virginia, Georgia, Maryland, Delaware, Florida, and
the District of Columbia. MJ Munchies, Inc. was formed in 2018 as a new, wholly
owned subsidiary of Nightfood Holdings, Inc. to capitalize on legally compliant
opportunities in the CBD and marijuana edibles and related spaces. The Company
is seeking licensing opportunities to market such products under the brand name
“Half-Baked”, for which they’ve successfully secured trademark rights. For more
information, visit the company’s website at www.Nightfood.com.
NOTE TO INVESTORS: The latest news and updates
relating to NGTF are available in the company’s newsroom at http://ibn.fm/NGTF
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