- Neutra
Corp. is a wellness product development and acquisition company focused on
the potential of cannabidiol as a natural therapeutic
- Neutra’s
recently acquired Vivis subsidiary has developed a quick absorption soft
gel and an athletic use topical cream for CBD consumers
- The
sports cream’s development occurs at a time when athletic agencies, such
as the World Anti-Doping Agency (WADA) and U.S.A. Triathlon, are taking a
more favorable turn toward CBD as a muscle pain therapeutic
- CBD
products are expected to drive a multi-billion-dollar market in the United
States by 2024, and athletic endorsement could play a significant role in
its fortunes
Neutra
Corp. (OTCQB: NTRR), a company dedicated to promoting wellness solutions
through ongoing research and development, is focusing its energies on several
potential acquisitions that are designed to make Neutra a more vertically
integrated company capable of competing in the skyrocketing CBD (cannabidiol)
market, according to a recent Form 8-K filing (http://ibn.fm/hYmXO).
“Our overall goal is to become a vertically integrated
company from cultivation to manufacturing to formulation of products, and then
to distribution and retail sales,” CEO Sydney Jim said during a
NetworkNewsAudio interview on the company’s direction (http://ibn.fm/CeRW8).
The company markets a pair of CBD products currently under
its just-acquired subsidiary VIVIS Corp. — its Hemp Extract Crystalline Soft
Gels are designed to provide the most efficient CBD ingestion method available,
using a medium-chain triglyceride (MCT) binding agent for rapid absorption in
lieu of liquid dilution, and its Hemp Extract Sports Menthol Cream offers
transdermal CBD delivery through the skin to battle aches and pains that result
from inflammation (http://ibn.fm/dx8iC).
Vivis’ products boast a 99 percent or higher grade of
hemp-extracted crystalline CBD.
The early-stage development company plans to utilize a
nutraceutical contractor to private label all of Neutra’s products,
manufacturing them as the company’s unique brand (http://ibn.fm/wykum). In the
meantime, Neutra will also pursue the usual investment avenues for funding its
vision of developing natural remedies that promote the body’s ability to heal
and maintain itself.
Cannabis researchers BDS Analytics and Arcview Market
Research have issued a market forecast that anticipates the collective market
for CBD sales in the United States alone will surpass $20 billion by
2024 (http://ibn.fm/I9cGm).
The Brightfield Group issued a similar forecast but maintains a more cautionary
stance, noting the lack of FDA approval for dietary supplements and food
products could reduce the market size to only $4.4 billion by 2022. But granted
that the market size was $0.6 billion last year, even the minimum increase is
significant (http://ibn.fm/RqzbU).
Acceptance by the enormous professional sports machine could
drive a sea change in revenues. A number of pro athletes and former athletes
already own interests in CBD product companies, and have spoken out about the
potential benefits of using it to manage muscles and joint complaints. Although
the non-intoxicating compound is currently still banned by the National
Football League (NFL) and the National Basketball Association (NBA), athletes
have reserved expectations that the policies may eventually change (http://ibn.fm/e4xqL).
U.S.A. Triathlon made news this month as the first national
governing body of an American sport to make a sponsorship deal with a company
that sells products containing CBD. Some privately controlled sports
organizations have also forged relationships with CBD companies, but U.S.A.
Triathlon is a national governing body of an Olympic sport that must abide by
the World Anti-Doping Agency’s (WADA’s) regulations for international
competition. However WADA removed CBD from its list of banned substances last
year, opening the door for elite athletes to use and endorse CBD
products (http://ibn.fm/v3Do5).
Rocky Harris, chief executive of U.S.A. Triathlon, commented
on the sponsorship deal that “Athletes prefer not to take prescription drugs.
They want organic and healthy. They want to find something more natural.”
“We’re definitely hitting the market at the best possible
time,” Jim stated in a news release about Neutra’s sports cream
production (http://ibn.fm/g8cNz).
“With one in five Americans participating in a sport or exercising regularly,
there’s going to be a lot of interest in our product, especially when our cream
will be consistency and potency assured by third-party testing. That’s a key
market differentiator consumers will appreciate.”
For more information, visit the company’s website at www.NeutraInc.com
NOTE TO INVESTORS: The latest news and updates
relating to NTRR are available in the company’s newsroom at http://ibn.fm/NTRR
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