- CloudCommerce’s
business intelligence solution, SWARM, incorporates micro-targeting tools
- The
exclusive solution is backed by CloudCommerce subsidiaries’ expertise and
technologies
- The
business intelligence market is forecast to reach $34.3 billion by 2022
Micro-targeting is now available to brand distributers and
other marketers, thanks to organizations such as CloudCommerce
Inc. (OTCQB: CLWD). The company, a provider of audience-driven
business-intelligence and marketing solutions, has developed a menu of tools
that utilizes consumer data and demographics to create audience subsets or
segments. This information allows businesses to deliver fine-tuned marketing
communications that are not only more effective because they are free of
irrelevant messaging, but they also cost less.
Micro-targeting is only one instrument in the CloudCommerce
tool kit. The company has developed SWARM, a comprehensive
audience-intelligence solution that helps businesses identify who to talk to,
what to say to them, and how to motivate them to take meaningful action.
Micro-targeting is a big deal, an integral part of the
social-media advertising market, which in 2017 was worth $43.78 billion (http://ibn.fm/O57N7). Long the
Holy Grail of marketers, social-media advertising has become finely tuned,
spurred by the spread of digital technologies, which generate a wealth of
consumer data. Algorithms track and capture consumer online behavior, analyzing
everything from browsing habits to social media posts and purchases.
This information is then mapped to demographic, geographic
and psychographic attributes, and the resulting universe of data is dissected
to discern patterns, which has been shown to predict interests, opinions and
buying behavior. As a result, marketers can deliver targeted messages
recipients want to hear, ones that likely will be of value to them. No more
intrusive advertising and hard-sell tactics. Micro-targeting delivers welcome
advertising that informs, educates and entertains.
CloudCommerce’s flagship solution, SWARM, utilizes a wide
range of methodologies to discover, develop and create custom audiences for any
business activity (http://ibn.fm/hmxjU). These
techniques are drawn from diverse disciplines including advanced data science,
behavioral science, artificial intelligence, and marketing research. Using
SWARM, marketers can examine consumer motivations and the factors that trigger
consumers’ decisions to buy. Promoters then have the opportunity to communicate
more effectively with their prospects, leading to greater brand acceptance and
increased revenues. SWARM is backed by a range of complimentary services
offered by subsidiaries.
CloudCommerce is targeting SWARM at the fast-growing
business-intelligence market. According to Market Research Future, this market
is expected to grow at a compound annual growth rate (CAGR) of 11.03 percent,
reaching $34.3 billion by 2022 (http://ibn.fm/MN7Ee).
DataPROPIA provides a data-analytic service that collects,
aggregates, and analyzes data from a wide variety of sources. The data is then
analyzed to generate input for targeted marketing campaigns. DataPROPIA has
data-analytics expertise in retail, wholesale, distribution, logistics,
manufacturing, and several other industries.
Parscale Digital focuses on digital marketing. The
subsidiary has a history of developing marketing plans for clients that execute
powerful call-to-action digital campaigns that boost exposure and widen
national reach. Giles Design Bureau is the group’s branding specialist
subsidiary, while WebTEGRITY focuses on web design by developing
commerce-focused, user-friendly digital websites and apps for online marketers.
For more information, visit the company’s website at www.CloudCommerce.com
NOTE TO INVESTORS: The latest news and updates
relating to CLWD are available in the company’s newsroom at http://ibn.fm/CLWD
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