- CloudCommerce’s
CEO discussed innovation and strategy in an exclusive NetworkNewsAudio
interview
- CLWD
recently filed a Form 1-A with the SEC for a Reg A+ public offering
- The
company is planning a public offering of up to $20 million of preferred
stock to qualified investors
- The
company recently launched SWARM, a proprietary, audience-driven
business-intelligence solution
Tech company CloudCommerce
Inc. (OTCQB: CLWD) is ready to take on enterprise clients. That’s the
message from CEO and President Andrew Van Noy. In a recent NetworkNewsAudio (NNA)
interview with Stuart Smith of NetworkNewsWire, Van Noy discussed the company’s
achievements to date and its strategy going forward (http://ibn.fm/9VD9a).
CloudCommerce has acquired a number of businesses with the
aim of creating a comprehensive, digital, end-to-end marketing solution to
offer clients. This M&A period was followed by a period of consolidation,
when the technologies and operations of the subsidiaries were integrated. The
result has been the company’s flagship solution – an audience-driven,
business-intelligence, digital-market offering christened SWARM (http://ibn.fm/oomlw). Now armed
with a potent mix of technology and professional services, CloudCommerce is in
a strong position to help its clients identify who they’re talking to, what
they should say to their customers and how to get those customers to take
meaningful action.
As Van Noy explained, CloudCommerce excels in executing
end-to-end campaigns that assist clients in promoting their brands and
increasing revenues. The company starts by looking at first-party data, which
is subjected to a variety of sophisticated analytical tools, with the aim of
better understanding the client’s audience and the type of messaging that would
be most appropriate. First-party data consists of information gleaned from
clients’ own internal systems.
The first-party data is then mapped and compared to data
compiled from external sources and curated by CloudCommerce. This process
allows audience profiles to be refined, increasing the effectiveness of
marketing communications, while also opening the possibility of attracting new
customers. After clients better understand who they’re talking to, as well as
who they should be talking to, the CloudCommerce creative team creates messages
and designs apps that specifically cater to those audience segments, based on
some of the attributes the data has uncovered.
Although some of the elements of the campaigns may seem
superficial or trivial, such as size of font or color or imagery, each element
affects the impact of marketing communications. The final stage is the
execution of the crafted campaign on various digital platforms, such as
Facebook. To date, CloudCommerce clientele has been mostly SMEs. Emboldened by
success in that sector, Van Noy reports that the company has now begun to
tackle higher-margin enterprise businesses.
CloudCommerce recently announced that it has filed an
offering statement on Form 1-A with the Securities and Exchange Commission
(SEC) to offer up to $20 million of preferred stock to qualified investors at a
price of $25 per share in a Regulation A+ public offering. The preferred stock
will pay an annual dividend of 10 percent, with payments being made monthly.
CloudCommerce will seek to have a market maker file an
application with FINRA in order to have the preferred stock quoted on the OTC
market. According to the SEC filing, the company will use net proceeds from
this offering for general corporate purposes, including working capital, with
unused funds being invested in investment-grade, interest-bearing
instruments (http://ibn.fm/8geb2).
For more information, visit the company’s website at www.CloudCommerce.com
NOTE TO INVESTORS: The latest news and updates
relating to CLWD are available in the company’s newsroom at http://ibn.fm/CLWD
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