- February
events have and will continue to provide the company with opportunities to
increase its recognition amid Super Bowl and pre-Academy Awards gatherings
- Marijuana
Company of America Inc. upgraded its market tier to the OTCQB Venture
Exchange in December
- The
company is aggressively pursuing a strategy of building a following for
its hemp products by marketing to celebrities and pro athletes
Amid the rise of the cannabis industry and the high degree
of attention that consumers and investors alike are paying to the varied
applications of the plant and its derivatives, Marijuana Company of America
Inc. (OTCQB: MCOA) is raising its profile as a provider of high-quality hemp
and cannabidiol (CBD)-infused products. Following the company’s upgrading of
its trading tier to the OTCQB Venture Exchange in December, MCOA began working
to improve its brand presence through celebrity access.
MCOA’s wholly owned subsidiary, hempSMART, led the company’s
offense at Super Bowl LIII promotional events earlier this month, presenting
its CBD-infused product line to a number of professional athletes, NFL coaches,
actors, musicians and other persons of interest at events such as Ray Lewis’
‘Ray of Hope’ Foundation’s Gold Jacket for a Purpose gathering and activities
at the Ice Box Club in Atlanta.
The hempSMART Brain and hempSMART Pain Cream products,
particularly, were gifted to notable sports and entertainment industry
attendees such as Ray Lewis, Deion Sanders, Andre Reed, Marshawn Lynch, Tyreek
Hill, Larry Fitzgerald, Terrell Owens, Candace Parker, Jon Stewart, Quincy
Jones, Malcolm Jenkins, Von Miller, Brandon Marshall, Eddie George, Adrian
Peterson, Maroon 5 and the Backstreet Boys, according to a news release about
the annual finale to the U.S. pro football season (http://ibn.fm/4uqug).
“Attending the Super Bowl LIII events this past weekend
provided a great opportunity for well-known professional athletes and
celebrities to discover how amazing and beneficial our products can be for
them,” Marijuana Company of America CEO Donald Steinberg stated in the news
release.
MCOA further intends to promote its brand to numerous
Hollywood celebrities during giveaways at a pre-Academy Awards event later in
the month as part of the strategy.
The company’s website notes that the wellness industry is
growing rapidly and is now generating $1.9 trillion in sales per year. The
hempSMART full-spectrum extracts utilize Mother Nature’s own elements to
support the body’s endocannabinoid system in balancing every cell and system of
the body (http://ibn.fm/4bIn9).
MCOA’s business model includes advancing a diverse portfolio
of business segments that work together synergistically, and the hemp-related
brands are positioning themselves to capture market share as a series of
developments advance hemp’s potential.
Perhaps key among those developments in the United States
has been the federal government’s recognition of potential benefits from
cannabis products after decades of categorizing the plant as something with no
established medical benefit. In December, a long-debated agricultural policy
update to national legislation resulted in congressional and presidential
approval of measures to make hemp a legal crop under strict regulations, thus
opening the door to individual states interested in developing their own agricultural
industries with large-scale production of the non-psychoactive cannabis
variety (http://ibn.fm/z1rIk).
Grand View Research analysts have issued a forecast
anticipating that the global industrial hemp market will grow from an estimated
$3.9 billion in 2017 (http://ibn.fm/uOgag)
to about $10.6 billion by 2024 (http://ibn.fm/Tf2Nd).
For more information, visit the company’s website at www.MarijuanaCompanyofAmerica.com
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480.374.1336 Office
Editor@QualityStocks.com
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