- Icon
Exploration Inc.’s vision is to be a leader in Canada’s medicinal and
recreational cannabis markets
- Icon’s
strategy is to acquire through a reverse merger with a vertically
integrated cannabis company
- Acquisition
would give Icon a 40,000-square-foot cultivation facility and an option on
a 125,000-square-foot farm/extraction space
Icon Exploration Inc. (TSX.V: IEX.H) has set its sights on
entering the Canadian cannabis industry, which Deloitte predicts will surpass
$7 billion this year, including $4.4 billion in legalized recreational cannabis
alone (http://ibn.fm/vEayT).
To enter this market, Icon anticipates a reverse merger with cannabis company
City View Green (“CVG”), which has already applied to Health Canada for an
ACMPR license (http://ibn.fm/G33gt).
Icon Exploration is pursuing a strategy of vertical
integration. The company plans to “use the burgeoning market as a platform to
bring modernization to other verticals, specifically with regard to cannabis
derivatives and extracts,” such as edibles, tinctures, capsules and oils (http://ibn.fm/tTY9K).
With the move, Icon would acquire CVG’s planned
40,000-square-foot growing facility in Brantford, Ontario. In addition, Icon
would obtain 125,000 square feet of space that could be used for the production
of cannabis vertical products, which could play a key role in the company’s
marketing strategy.
“We’re entering the market at just the right time. We’re
getting in at the second inning of a long ball game,” Icon Exploration CEO Rob
Fia saod in an interview last year with Postmedia Content Works (http://ibn.fm/o8D2A). “There’s a
lot of room to be a powerful entry into the space, and once the market sees
what we’ve done here, it will be very exciting.”
Deloitte’s second report on Canada’s cannabis market, ‘A
Society in Transition, an Industry Ready to Bloom’, projects that more
than half — or $4.34 billion — of the estimated $7 billion in sales seen this
year will come from legal recreational cannabis. Another $1.79 billion is
forecast to come from medical cannabis, while the illegal market could ring up
more than $1 billion in sales, per Deloitte.
For more information, visit the company’s website at www.IconExploration.net
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