- Early
December 2018, Sproutly announced that Bryan Semkuley would be joining the
company as new president
- Previously,
former Pernod executive Constantine Constandis joined the advisory board,
and seasoned beverage executive Michael Bellas joined the board of
directors
- Sproutly
plans to solidify its leading position through commercial cultivation, the
establishment of new channel relationships and innovative product
development
An expansion of its leadership team is one of the steps that
Sproutly Canada Inc. (OTCQB: SRUTF) (CSE: SPR) (FRA: 38G) has undertaken to
solidify its top position as a cannabis beverage formulation company.
In December 2018, Sproutly announced that Bryan Semkuley
would be joining the company as president (http://ibn.fm/aNhsd). Semkuley has over 30 years of
experience in leading global innovation teams. He has been a senior executive
at Fortune 200 companies like Kimberly-Clark (NYSE: KMB), Labatt and
Anheuser-Busch InBev (NYSE: BUD).
At Sproutly, Semkuley will focus on the execution of key
strategic objectives such as becoming a foremost cannabis formulation company
in the field of beverages. Some of the key steps toward the accomplishment of
this goal include the development of an operational plan and tying in the
different vertical divisions of sales.
Commercial innovation, the establishment of new channel
relationships and product development are three primary areas in which Semkuley
has extensive experience. Before joining Sproutly, he served as vice president,
global innovation/industrial sector at Kimberly-Clark.
“Bryan brings significant experience in branding, marketing,
sales, and most importantly global product innovation and expertise from
recognized multinational consumer packaged goods and beverage companies. Our
ability to continue executing on our business objectives, defining our
competitive advantages, and attracting top talent to our management team and
board of directors further validates our commitment to becoming a leading
cannabis company with a clear focus on the beverage category,” Sproutly CEO and
chairman Keith Dolo said in a news release.
Semkuley’s appointment came about a week after two late
November 2018 announcements indicating that Constantine Constandis would be
joining the Sproutly advisory board (http://ibn.fm/WUpIP) and Michael Bellas would join the
board of directors (http://ibn.fm/pDX2y).
Constandis is a global C-level executive who has more than
34 years of experience in the wine and spirits industry. He is a former senior
executive with Pernod Ricard SA. His niche industry experience in brand
building, sales and marketing will prove to be invaluable as Sproutly continues
working toward becoming a leader in cannabis beverage formulation, Dolo said.
CEO and founder of Beverage Marketing Company, Bellas is a
seasoned beverage executive who brings more than 45 years of experience in the
industry, working with some of the largest global companies and brands,
according to Dolo. As one of the most respected names in the industry, Bellas
is expected to add tremendous value to Sproutly’s mission and future growth.
According to Sproutly estimates, the cannabis beverage
industry will bring in revenues ranging between $900 million and $4.4 billion
by 2024. The exact number depends on the exact market percentage that it
captures. The figures don’t account for the premium market potential that is
based on Sproutly’s technology for the delivery of naturally water-soluble
solutions to supply cannabis-based beverages and edible products.
Sproutly is a developer of cannabis consumer products that
combines advanced cultivation practices and transformational technologies to
redefine the industry. The company’s Toronto-based ACMPR-licensed facility was
built to cultivate pharmaceutical-grade cannabis and to supply a technological
breakthrough in producing and formulating the first-ever natural, water-soluble
cannabis solution.
For more information, visit the company’s website at www.Sproutly.ca
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