- Sproutly
Canada focusing on recreational cannabis beverage, edibles market as
effective alternative to smoked weed
- Cannabis-infused
beverage market expected to net revenues between $900 million and $4.4
billion by 2024
- Sproutly
building on initial harvest success with planting in remaining Toronto
facility flower rooms as it awaits license amendment, new market
legalization
Sproutly Canada Inc. (OTCQB: SRUTF) (CSE: SPR) (FRA: 38G) is
strengthening its cannabis beverage and edibles supply operations as Canada,
where it is based, proceeds from legalizing recreational cannabis use for
adults last year to legally licensing cannabis edibles and beverages later this
year.
Canada’s efforts to establish policy structures for use of
the green plant’s long-touted medicinal and relaxing properties, overturning
decades of drug war directives, has given it a groundbreaking stature amid the
increasingly fertile popular culture granting new acceptance to marijuana and
hemp products.
Since listing on the OTC and Canadian exchanges last year,
Sproutly Canada has added experienced executives, built its supply networks and
increased its output capability in its drive to create the first natural, truly
water-soluble cannabis solution that mimics the rapid onset and rapid wear-off
effects of inhaled cannabis without the detrimental effects of smoking the
product.
A February 13 news release noted additional recent
developments in the company’s build-up strategy, including the first two
successful harvests of its premium quality, small batch cannabis at its
state-of-the-art production facility in Toronto and the migration of its ACMPR
license to Canada’s Cannabis Act, which allows it to sell cannabis to other
licensed producers (http://ibn.fm/sBISU).
“We are very happy with the results of our first two
harvests, which produced highly efficient yields for an initial grow,” Sproutly
President Bryan Semkuley stated in a news release. “This is a tremendous
milestone for the company, as these harvests are the first step toward our
production objectives. We are on track to meet our calendar 2019 production
targets and expect multiple successful harvests as we continue to build on this
initial success.”
The company is working to produce the same measure of
success in the remainder of its 12 flowering rooms at the Toronto Herbal
Remedies production facility as the company begins introducing plants in the
other rooms this month, planting a new room each week as part of its strategy
to maintain a perpetual harvest.
The company has received license amendments allowing it to
use the entire THR facility for growing and cultivation operations, and its
executives submitted another amendment request in November to allow it to
produce cannabis oils through extraction and research operations.
Sproutly’s acquisition of Infusion Biosciences Canada Inc.
granted it exclusive access to Infusion’s patent-pending APP Technology, which
gently recovers 85 to 90 percent of the total bioactive cannabinoids in plants,
including water-soluble cannabinoids and natural oils.
The company is analyzing the benefits of partnering with
existing beverage brands, as well as launching its own portfolio of beverages,
as it awaits legalization of that market.
“Sproutly has made significant progress towards building a
world-class cannabis beverage and infused product company since going public in
July of last year,” CEO and Director Keith Dolo stated in the news release.
Analysts at Deloitte peg the potential revenues for the
cannabis-infused beverages market at somewhere between $900 million and $4.4
billion by 2024, depending on the percentage of the market that it
captures (http://ibn.fm/im9JW).
Sproutly’s products have the potential to set their own bar as part of a
premium market.
For more information, visit the company’s website at www.Sproutly.ca
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