According to PewResearchCenter
(http://nnw.fm/gg2Sh), 84% of American adults use the Internet, a number that
has grown from 52% in 2000, and access is now part of most people’s daily
routines. It’s a phenomenon that has changed the way U.S. consumers live, and
businesses have had to adapt to this still expanding trend. Much like any other
sector, the real estate industry has seen a considerable shift toward related
technologies in order to advance communication capabilities, both for consumers
and agents, and better serve a constantly changing real estate market.
According to ‘Home Buyer & Sellers, Generational Trends 2016 Highlights’
(http://nnw.fm/81Jyj), published by the National Association of Realtors,
millennials, heavy Internet users, now make up 35% of all home buyers in the
U.S.
This is where eXp World
Holdings, Inc. (OTCQB: EXPI) subsidiary eXp Realty comes in. This relatively
new real estate brokerage was created to address a significant gap in the
market by developing a unique agent-owned cloud brokerage offering full real
estate service to home buyers in 43 states and the District of Columbia, as
well as Alberta, Canada. As stated on the company’s website: “Advances in
Internet technology and the proliferation to the masses of information and imagery
concerning residential properties… has created a real estate consumer who is
armed with more knowledge, context and understanding than ever before.” The
company offers a one-of-a-kind, virtual-based training service to its agents
with the end goal of helping consumers make more relevant searches online while
guiding them through the emotional process of buying a home.
The growth of the Internet and
the online real estate industry has shown significant advantages for eXp World
Holdings. According to Google Trends (http://nnw.fm/ZI7gI), searches for “exp
realty” peaked to 100 (the highest popularity score possible for the term). Not
only this, Google Adwords has shown significant growth in keyword researches
relevant to eXp World Holdings. Since July 2015, the monthly search on Google
for “eXp realty” has more than doubled from 2,400 searches a month to 5,400.
For more information, visit the
company’s website at http://investors.exprealty.com
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