Before the opening bell, Laguna
Blends, Inc. (CSE: LAG) (OTC: LAGBF) (FRANKFURT: LB6A.F) offered investors an
update on the success of its pro athlete branding strategy for Pro369, the
company’s hemp protein-based functional beverage product. In addition to
announcing the renewal of Emmanual Arceneaux, a player in the Canadian Football
League, as a brand ambassador for a second year, Laguna announced that it is
currently in ongoing negotiations with a number of other professional athletes
across North America who enjoy the health benefits offered by Laguna’s
products.
In June, Laguna reported its
results from the first 11 weeks of sales following the launch of both Pro369
and Caffe, an instant hot coffee beverage infused with whey and hemp protein.
The unaudited $105,000 in sales exceeded the company’s internal projections and
set the stage for exponential growth as Laguna’s affiliate base continues to
expand moving forward. In the June update, Ray Grimm Jr., president of Laguna,
spoke to the “geometric growth” that can occur under a network marketing
business model, offering “a multiplication effect, month over month” that can
lead to sustainable financial growth. Grimm maintained this positive outlook in
this morning’s news release while highlighting the successes of the company’s
breakthrough products and offering an indication of some exciting opportunities
that could be on the horizon for Laguna’s affiliates.
“Pro369 was a strategic product
introduction to our affiliates. Pro369 is a world-class product that contains
hemp, omegas and ginseng. Pro369 has put Laguna in a league of its own for a
quality hemp protein product that includes efficacious ingredients. There has
been positive feedback from affiliates on the quality, taste and solubility of
the product,” he stated. “Over the next several of months Laguna will be
evaluating the next order size for Pro369. Laguna will also be considering the
introduction of Pro369 tubs for its affiliates in addition to the single serving
packages.”
The success of Laguna’s
functional beverage products represents only a portion of the company’s forward
strategy. On Tuesday, Laguna announced its entry into an exclusive agreement to
market, promote and distribute seven cannabidiol (CBD) skin care products
produced by CannaCeuticals of California, USA (“Canna”). Canna’s products have
achieved strong results in lab studies, with its CBD face serum offering a 100
percent improvement to the appearance of test subjects’ skin within two weeks.
For Laguna, these results provide a solid foundation upon which to make its
entry into the $121 billion global skin care industry, and the company’s early
feedback from affiliates regarding the quality of Canna’s skin care line has
been “overwhelmingly positive,” according to Grimm.
For more information, visit www.lagunablends.com
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