Laguna Blends, Inc.’s (CSE: LAG) (LB6A.F) (OTC: LAGBF) Caffe Coffee Composition

J.S. Bach’s Coffee Cantata is a musical reminder that coffee has long been one of our gastronomic delights. The cantata (BWV 211) tells the story of a young German maiden, Liesgen, and her love of coffee. “It is”, she declares “more delicious than a thousand kisses, milder than muscatel wine.” This panegyric may seem to us today to be just hyperbole, but there’s no doubt that the Western world is fond of coffee. For about 250 years, we have been congregating in establishments named after the beverage. There are few places in the world you will not find a café. Moreover, today our love affair with this titillating drink continues with delightful beverages like Caffe Protein Coffee from Laguna Blends (CSE : LAG) (OTC : LAGBF) (FRANKFURT : LB6A.F).

Coffee, originally from North Africa, is thought to have played a vital role in improving Europe’s industriousness and increasing prosperity from the seventeenth century onward. At least since the Middle Ages, beer had been the beverage most widely consumed at breakfast. A famous 12th century abbess, Hildegard of Bingen, recommended beer as a safer drink than water, as water supplies then were notoriously polluted. However, beer in the morning is unlikely to foster diligence. No doubt, our forefathers started their days very slowly until, of course, coffee was introduced. But it wasn’t welcomed with all open arms at first.

The National Coffee Association USA relates that coffee critics dubbed the potion ‘the bitter invention of Satan’. In Italy, the seat of the Church, its use was regarded with suspicion since it originated from countries with large Muslim populations. The clamor against it grew until the Pope of the day, Clement VIII, was petitioned to ban its use. However, after sampling a cup, much to the chagrin of its detractors, he gave it his blessing. Some have argued that another reason for the prejudice against coffee was its potential to stimulate sedition. Whereas consumption of alcohol leads to singing and dancing, a coffee drinker ‘thinks too much: such men are dangerous’.

Research published by Gallup in July 2015 (http://nnw.fm/tTv0L) showed that ‘just under two-thirds (64%) of U.S. adults drink at least one cup a day’ and that they average about 2.7 cups per day. A quarter felt they were, perhaps like Liesgen, somewhat addicted, but only 10 percent wanted to drink less. ‘Coffee drinkers tend to be older; with 74 percent of adults aged 55 and older consuming it daily, versus 50 percent of those aged 18 to 34.’ The more you earn, the more likely you are to drink coffee. About 66 percent of Americans with incomes exceeding $75,000 are coffee drinkers, while just 58 percent of those earning less than $30,000 drink coffee.

Laguna Blends’ Caffe Protein Coffee, the company’s leading product, ‘is loaded in proteins: both whey and hemp’. Over one year of research went into the development of what is now a distinctly proprietary product protected by intellectual property rights. With Caffe Protein Coffee, Laguna Blends has achieved its goal of creating a delicious, healthful beverage that is served hot as an instant coffee. Approximately 20 percent of the 6.2 grams per package contain whey and hemp protein, and this makes Laguna’s product very different from that of its competition. In addition, there is room in the market for a product like Caffe Protein Coffee. The only large company with a protein coffee beverage is Starbucks (NASDAQ: SBUX), against which Caffe Protein Coffee may have a winning edge. The Starbucks product comes as ‘coffee in the can’ and may tap just the away-from-home market, while Laguna’s product is similar to instant coffee and is better for home use, where the most coffee is consumed. A report by the Small Business Administration (SBA) (http://nnw.fm/2EcUt) indicates that ‘75 percent of the cups of coffee brewed daily are consumed at home’.

Laguna Blends, with headquarters in British Columbia, Canada, markets products based on the nutritional health benefits derived from hemp. Laguna Blends is a network marketing company, also known as a multi-layer marketing company, that generates retail sales through independent affiliates.

For more information, visit www.lagunablends.com

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