The World Pet Association’s version of E3 started this week
at Las Vegas’s Mandalay Bay Resort and Casino, giving companies in the pet
industry the chance to get their brands in front of over 15,000 of the sector’s
most influential buyers. As one of the pet industry’s biggest trade shows,
SuperZoo 2016, opens its doors, it makes sense to look back at the success
OurPet’s Company (OTCQX: OPCO) had at the show last year. Winning “Best New Cat
Product” at the 2015 SuperZoo for its OurPets® Catty Whack® helped see OurPet’s
Company to record Q4 and FY15 financial results. This ingenious little
platform, with a scratch pad on top and six holes around the perimeter from
which a fast-moving feather wand randomly darts out, also features the
company’s patented Electronic RealMouse® sound, brilliantly simulating the
hunt, and feeding/satisfying the cat’s natural instincts.
The instant rapport with consumers established by this and
other similarly well-designed products has endeared the company to “pet parent”
consumers, allowing OurPet’s Company direct access to premium consumer
demographics within the sector. A firm legal grasp on its growing portfolio of
over 160 issued or pending patents and the ability to captivate consumers with
elegant, high-quality, extremely clever designs, spanning everything from
feeders and waterers to waste disposal solutions and toys, has cemented the company’s
retail brand presence and the positioning of its ever-evolving array of
products. This proven ability by OPCO to lock-in brand positioning with
tightly-held IP and designs is a big part of the valuation story for the
company moving forward.
Given its success last year, it is little wonder that the
company is doubling down at this year’s SuperZoo with the rollout of its
OurPets® Switchgrass Natural Cat Litter™ with BioChar, an all-natural and fully
biodegradable litter that speaks directly to the core of the high-end
consumer’s consciousness. As was pointed out late last year by
Netherlands-based Innova Market Insights (http://nnw.fm/wVA1Q), consumers want
simple products with increased ingredient transparency and a back-to-basics
approach that is focused on key positioning targets like organic and GMO-free.
This is especially true when it comes to luxury and premium consumers who buy
OurPet’s Company brand high-end feeder bowls and other offerings, like its new
Intelligent Pet Care™ line of smart products, which have the ability to monitor
pet behavior via the IntelligentPetLink™ smartphone app.
Years of product R&D went into this new cat litter and
the superbly effective/sustainable combination of pine wood chips, which have
undergone thermochemical decomposition (pyrolysis) to produce activated,
non-marking carbon (biochar), with North American switchgrass speaks volumes
about how well OPCO understands its target demos. Not only does the biochar
process sequester CO2 while utilizing produced gasses as a clean-burning fuel,
the biochar has proven to be extremely effective at soaking up moisture and
odor. By this same token, switchgrass is a non-feedstock biomass typically used
for applications like flood control, making it another ultra-green ingredient
choice that both delivers performance and speaks directly to savvy high-end
consumers about the product’s sustainability, and the company’s forward
vectors.
Investors should keep an ear to the ground for news out
about OurPet’s Company coming out of SuperZoo 2016, because if the latest
product rollout is any indication, this could be another banner year for OPCO.
For more information, visit the company’s website at
www.ourpets.com
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