Before the opening bell, Laguna Blends, Inc. (CSE : LAG)
(OTC : LAGBF) (FRANKFURT : LB6A.F) announced its entry into an agreement with
ISO International, LLC through which it has acquired the exclusive right to
market, promote and distribute seven cannabidiol (CBD) skin care products
produced by Cannaceuticals of California, USA (“Canna”). Under the terms of the
agreement, Laguna will be required to pay a one-time licensing fee of $100,000
and place a minimum purchase order of $1.5 million during the first two years
of the initial term.
“We are excited to announce the closing of this transaction,
which firmly roots Laguna in the $121 billion global skin care industry,”
Stuart Gray, chief executive officer of Laguna, stated in this morning’s news
release. “The pairing of our rapidly growing affiliate network with a
revolutionary and clinically proven product line creates a powerful opportunity
of growth and expansion.”
With the finalized deal now in place, Laguna will turn its
attention toward incorporating Canna’s skin care products into its established
affiliate marketing network. According to Ray Grimm Jr., the company’s
president, Laguna’s management aims to have the associated products available
to members of its affiliate marketing network before the end of next month.
Since announcing its intention to acquire exclusive
distribution rights associated with Canna’s Swiss-Made CBD skin care line in
early July, Laguna has offered prospective shareholders a number of insights
into the market potential afforded by this licensing deal. In particular, the
company announced highlights from the clinical studies of Canna’s skin care
line, which were conducted by BioScreen Testing Services, Inc., an independent,
FDA-approved lab located in the U.S. These highlights included a 100 percent
overall improvement to the appearance of skin within a two-week period, with an
impressive 85.71 percent of subjects noticing an improvement during the first
seven days.
The clinical data supporting the efficacy of Canna’s skin
care line could play a vital role in Laguna’s efforts to market the products in
the U.S. and, pending regulatory approval, in Canada, Asia, Europe and Mexico.
The U.S. skin care market is currently in a period of steady growth, with
research forecasting a total market value of $10.7 billion by 2018. The global
skin care industry, on the other hand, is expected to climb to $121 billion
later this year. For Laguna, this robust market performance could foreshadow an
opportunity to achieve sustainable financial growth over the coming months.
“Over the past three weeks Laguna has sent samples of the
Cannaceutical skin care products to some select affiliates and within 3-7 days
we received some overwhelmingly positive feedback,” Grimm stated in the news
release. “Women are noticing changes in skin texture and skin tone and are
eager for the skin care line to become available for purchase.”
For more information, visit www.lagunablends.com
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