Now that Laguna Blends (CSE:
LAG) (OTC: LAGBF) (FRANKFURT: LB6A.F) has signed a distribution agreement with
ISO International, LLC to promote and distribute seven CannaCeuticals (“Canna”)
cannabidiol (CBD) skin care products, the Canadian-based network marketing
company is taking its winning ways into the billion dollar aesthetics industry.
Canna is a Swiss brand of skincare products based on cosmeceutical-grade CBD.
Under the deal, Laguna Blends will pay a one-time license fee of USD 100,000
and commit to purchasing USD 1.5 million worth of product at wholesale prices
over the first two years of the agreement.
The company will harness the
extensive reach of its affiliate-marketing network to market the Canna skincare
line in the U.S., and, after regulatory approval is obtained, plans to market
the line in Canada, Asia, Europe and Mexico.
Clinical trials conducted
early last year on CBD7 serum, the active ingredient in the Canna skincare
line, yielded positive results. The regenerative microencapsulated
time-released therapy ‘blurs the appearance of fine lines and wrinkles in 7 –
14 days’ and ‘significantly improves the texture of skin’, the report,
undertaken by BioScreen® Testing Services, Inc., concluded.
The product under test, one
ounce Facial Serum CBD, ‘provided the following statistically significant
improvements after 14 days of… use’. There was a ‘12.74% improvement in skin
texture’; ‘80.95% of subjects demonstrated an improvement in skin texture’;
there was a ‘7.40% improvement in the appearance of fine lines and wrinkles of
the mouth area’; and ‘80.95% of subjects demonstrated an improvement in the
appearance of fine lines and wrinkles of the mouth area’. These were
encouraging outcomes, which have not gone unnoticed. The widely-circulated May
2016 issue of Elle Magazine, with Beyoncé Knowles on the cover, featured CannaCeuticals
CBD7 in its ‘Tips and Trends’ section.
The medical aesthetics
market was estimated at $7.5 billion in 2015 by Markets and Markets
(http://nnw.fm/9bzjH). Over the next five years, it is expected to grow at a
CAGR of 10.8%, reaching $12.6 billion in 2020. The skincare market is even
larger. At the launch of the distribution deal for the Canna line, Laguna’s CEO
Stuart Gray observed:
“We are excited to announce
the closing of this transaction, which firmly roots Laguna in the $121 billion
global skin care industry. The pairing of our rapidly growing affiliate network
with a revolutionary and clinically proven product line creates a powerful
opportunity of growth and expansion.”
The Canna brand supplements
Laguna Blends’ products based on the nutritional health benefits derived from
hemp. Laguna Blends is a network marketing company, sometimes referred to as a
multi-layer marketing company, which generates retail sales through independent
affiliates. In April 2016, the company announced the commencement of beta
testing for its Laguna World virtual 3D community with independent affiliates.
Laguna World, an interactive platform, will enable affiliates to train, recruit
and sell from home and so reduce unproductive hours spent on traveling. Laguna
believes this innovative virtual world technology ‘is a game changer in the
Direct Selling / Network Marketing Industry.’
Laguna’s flagship product is
Caffe Protein Coffee which ‘is loaded in proteins: both whey and hemp.’ Another
product is Pro369, which combines HempOmega®, hemp protein and ginseng and
comes in four delicious flavors: Vanilla Caramel, Tropical Fruit, Mixed Berry
and Chocolate Banana. Earlier this month, the company announced the renewal of
the agreement retaining Emmanual Arceneaux, a player in the Canadian Football
League, as a brand ambassador for Pro369.
For more information, visit
www.lagunablends.com
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