One Post from Agora Holdings’ (AGHI) FRAME to Rule All your Social Media Accounts

Peter Thiel, founder of PayPal (NASDAQ: PYPL) and one of Facebook’s (NASDAQ: FB) earliest investors, in lamenting the dearth of technological innovation, has famously adopted the shibboleth, “We were promised flying cars, and instead what we got was 140 characters.” Thiel, no doubt exasperated at the uninformed chatter that tumbles through cyberspace, seems to be suggesting that improvements in the way we get around are superior to platforms that facilitate communication. However, social media, even if diminished by roguishness, is becoming a potent channel in online marketing, and Agora Holdings (OTC: AGHI), parent company of Geegle Media, has developed just the tool, called FRAME, to exploit the potentialities of Facebook, Twitter (NYSE: TWTR), Instagram, Pinterest, LinkedIn (NYSE: LNKD) and the many other social media platforms that now abound. Wikipedia lists (http://dtn.fm/vSF1b) over 200 social media platforms. Now one post from FRAME can be sent to all your social media accounts.

A Pew Research Center (PRC) study titled ‘15 striking findings from 2015’ (http://dtn.fm/Ah3Qr) shows how FRAME could make a difference. Millennials, those born between 1982 and 2004 (http://dtn.fm/EpS81), now number more than Baby Boomers, those born between 1946 and 1964. There are now an estimated 75.3 million Millennials compared with 74.9 million Baby Boomers. Millennials, whom the PRC describes as ‘racially diverse, economically stressed and politically liberal’, also comprise the largest share of the U.S. labor force. They hold the most jobs. They are the target market of the future. Millennials now outnumber Gen X (born between 1965 and 1981) workers.

The PRC report adds ‘For news about politics and government, social media may be for the millennial generation what local TV is for the Baby Boomer generation.’ 61 percent of Millennials who use the internet regularly get their political news through Facebook; 37 percent get their political news from TV. This pattern of use is a mirror image of the one for Baby Boomers, 60 percent of whom still rely a great deal on TV for their political updates. Just 39 percent go online to stay abreast of politics. The way in which the latest generation is getting its news is, in part, due to its greater familiarity with digital technology and, in part, a reflection that media houses are now employing online channels in addition to their traditional broadcast modes.

As expected, teens tend to be active on more social media platforms than their time-constrained older brethren. They are present on Facebook, Instagram and Snapchat in large numbers, according to ‘Teens, Social Media & Technology Overview 2015’ (http://dtn.fm/x3T3k) by the PRC. The PRC study provides estimates for teen (ages 13 – 17) use of social media sites: 71 percent are on Facebook; 52 percent use Instagram; 41 percent Snapchat; 33 percent tweet; another 33 percent can be found on Google+; 24 percent use Vine; 14 percent are on Tumblr; and 11 percent are on sites other than those listed above.

Notwithstanding Thiel’s jibe, some 645 million people worldwide use Twitter. By those metrics alone, it must be regarded as an innovation. Mark Shaeffer writing (http://dtn.fm/nBad9) on the Dell Power More news site opines ‘Twitter stands alone in its ability to create a huge, relevant audience quickly’. Facebook, Twitter, LinkedIn, et al are usurping the positions once taken by print media, radio and TV. To stay in touch with customers, businesses must acknowledge and adapt to the changes in social behavior. With FRAME by Agora Holdings, they can do that and more.

FRAME is an organization tool for the management of social media and subscription-based accounts. It is designed to meet the needs of consumers who use multiple social media websites and platforms on a daily basis by providing a dashboard from which they are all accessible. The company will offer free access to FRAME for non-commercial users with the expectation of building a user base very quickly. Commercial users to be targeted include investor relations firms, public relations firms and other marketing and promotional agencies that employ social media.

As reported (http://dtn.fm/EAs3x) on Marketwired, ‘FRAME also features several advanced functions such as engagement and customer care tools; measurement of campaign success via social media performance; and comprehensive reporting, which provides insight into how many times content is re-posted and monitors social media mentions and brand-related conversations.

Currently, FRAME is integrated with leading social networks Twitter, Facebook, and Instagram, and it operates on Android, iOS and desktop. Agora Holdings is exploring development to also integrate the platform with LinkedIn, Google+, YouTube and Tumblr.

For more information, visit www.agoraholdingsinc.com

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