Friday, May 20, 2016

Giggles N’ Hugs, Inc. (GIGL) Riding Organic Wave in Restaurant Industry

It’s safe to say that demand for organic food has transcended the category of niche and entered into the mainstream. In 1990, domestic sales of organic food and beverages totaled just $1 billion, but, by 2009, that figure had grown to $24.8 billion, according to the American Organic Trade Association. For comparison, the conventional food market grew by less than two percent over the same period. Rising awareness regarding the health benefits of eating organic, along with growing health concerns among consumers, is expected to continue to drive rapid growth for the organic market, with TechSci Research forecasting a compound annual growth rate of over 16 percent for the five-year period ending in 2020.

With consumer preference rapidly shying away from products grown with pesticides and synthetic fertilizers, the restaurant industry has been placed into a state of flux. Data from Statista suggests that more than half of all U.S. consumers reported always trying to eat healthy when visiting restaurants, and an impressive 72 percent of diners were more likely to visit restaurants with healthy options on their menus. Still, at least one in four Americans eat some type of fast food every day, and 20 percent of all American meals are consumed inside of cars, according to a study by Stanford University.

This data seems to suggest a common trend. While Americans want to eat healthier, convenience plays an undeniable role in daily dietary choices. Giggles N’ Hugs, Inc. (OTCQB: GIGL) combines convenience with high-end, organic food by offering family-friendly atmosphere and an endless supply of entertainment for young families. With a trip to one of GIGL’s three locations in Greater Los Angeles, parents can enjoy the peace of mind that comes with ensuring that the kids are eating healthy without sacrificing on the convenience that’s attracted people to fast food restaurants for decades. Surveying current market conditions, the company’s management team is now focused on building upon the success of its three locations by entering new markets across the country.

“We recently engaged Chardan Capital as our investment bank to go out and raise some capital for us so that we can expand… to multiple locations throughout the United States,” Joey Parsi, chief executive officer of GIGL, stated in an interview with QualityStocks. “We’re in a very enviable position in… the restaurant world.”

On June 9, 2016, prospective shareholders will have an opportunity to take a more in-depth look at GIGL’s recent success, as well as its plans for the future, when the company presents at the 9th annual LD Micro Conference main event. The event will take place at the Luxe Sunset Bel Air Hotel, which is located just minutes away from GIGL’s Century City location. In a news release, Parsi described the conference as “a great opportunity for us to meet with bankers, brokers, analysts and investors right here in our backyard.”

Learn more by visiting www.gigglesnhugs.com

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