Before the opening bell, Laguna Blends, Inc. (OTC: LAGBF)
announced the appointment of Ray W. Grimm Jr. as its new president, replacing
Stuart Gray. Gray will continue to hold the positions of chief executive
officer, chief financial officer and director. Grimm has worked with Laguna as
a consultant since January, and his experience, leadership and credibility are
expected to play a key role in the company’s ongoing efforts to expand its
network of independent affiliates by attracting dedicated network marketing
professionals.
“I am excited to be a part of Laguna Blends’ executive
team,” Grimm stated in this morning’s news release. “My focus will be to assist
in building the culture, bring in new business builders, assist in product
development and help generate sales growth over the next 5 years as we
establish the Laguna Blends brand worldwide. My near term goal for Laguna
Blends is having the Company become one of the Network Marketing Industry’s top
100 Companies.”
In total, Grimm brings more than a quarter century of
experience building some of the world’s leading direct sales businesses
targeting nutritional and weight loss categories. Notably, in 2011, he created
and co-founded a weight loss brand that produced roughly $10 million in sales
during its first year of operation, positioning it as one of the fastest
growing weight loss brands in history. Grimm is also credited with building a
number of additional multimillion dollar businesses in the sector, including
three that topped $50 million in sales within their first five years. With a
proven track record of success in the direct sales industry and extensive
experience in managing operations, sales, training and marketing of
fast-growing businesses, Grimm’s presence on the Laguna management team is
expected to help drive the company’s innovative, affiliate-based sales model to
new heights.
“It’s been a pleasure working closely with Ray as a
consultant and advisory to Laguna the past three months,” Stuart Gray, CEO of
Laguna Blends, stated in this morning’s news release. “Ray brings vast
experience, leadership and credibility to Laguna and has already attracted
Network Marketing professionals whom have joined the Laguna business as
Affiliates.”
Since its initial launch in early March of this year,
Laguna’s affiliate network has exceeded all growth projections by attracting
independent affiliates from all corners of the United States and Canada. Last
month, the company reported that its network had grown to include more than 700
affiliates focused exclusively on generating retail sales of its initial
products to market, Caffe and Pro369. Both Caffe, an instant hot coffee
beverage, and Pro369, an instant hemp protein powder, capitalize on the nutritional
health benefits derived from hemp while also targeting the expansive coffee and
sports nutrition markets.
For more information, visit www.lagunablends.com
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