Before the opening bell, Content Checked Holdings, Inc.
(OTCQB: CNCK) announced a new strategic partnership with ATLETO, a social
sports app that connects everyday athletes. Through this agreement, the two
companies will engage in a cross-promotional marketing campaign designed to
highlight their apps as platforms for helping users accomplish their health and
fitness goals. Moving forward, Content Checked will leverage its social media
presence to promote and endorse ATLETO while encouraging downloads and driving
brand awareness. Similarly, ATLETO will support Content Checked with
promotional posts across all of its social channels, effectively increasing the
visibility of Content Checked’s innovative suite of mobile apps amongst
everyday athletes.
“Partnering with ATLETO is a natural fit since its platform
aligns with our philosophy of fostering a community of like-minded individuals
who commit to bettering their lives,” Kris Finstad, co-founder and CEO of
Content Checked, stated in this morning’s news release. “We want to educate our
audience and introduce them to platforms developed to help users make healthier
choices easily, and we happily promote everything ATLETO stands for.”
The ATLETO app is designed to help athletes connect with
other users based on location, skill level and frequency in order to improve
their athletic experiences. Available on Apple’s App Store, ATLETO is capable
of matching users with new and existing friends who are interested in similar
sports, including popular sports such as basketball, golf, soccer, tennis and
volleyball, as well as fitness and workout activities like cycling, running and
yoga. ATLETO is currently in the midst of a marketing campaign focused on
developing a user base in Los Angeles, Miami and New York City. By partnering
with the social sports app, Content Checked stands to benefit from these
efforts.
“Content Checked’s technology has significantly improved the
health of individuals and we aim to provide such a significant impact to our
own community of athletes,” Peter Dalgas, co-founder and CMO of ATLETO, stated
in this morning’s news release. “Our complementary visions create a symbiotic
relationship and we’re eager to share with our community the benefits of
Content Checked’s family of apps.”
In recent weeks, Content Checked has turned to strategic
partnerships with like-minded organizations as a way to increase its brand
recognition. In February, the company teamed with Kitchology, Inc., a mobile
platform that provides tailored recipes to consumers with special dietary
needs, and gained access to its database of recipes modified to meet the needs
of consumers with dietary restrictions or allergies. Last month, Content
Checked teamed with Leaner Creamer, the only all-natural powdered coffee
creamer that promotes weight loss and appetite suppression, for a
cross-promotional marketing campaign aimed at elevating both parties among
health-conscious audiences.
For more information, visit www.contentchecked.com
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