Physical asset tracking has never been easier than it is
today, with companies like GTX Corp seamlessly bringing together all of the
technologies needed to render real-time situational awareness of a vast array
of field devices, directly to the end user via any networked intelligent
device, from a smartphone to a PC. Whether the asset in question is personal
property like a UAV, a loved one such as a child, or an elder suffering from
some form of dementia like Alzheimer’s or Parkinson’s, the ability to find a
lost asset using an elegantly meshed architecture of small GPS/BLE (Bluetooth
low energy) wearable systems and software changes everything. More importantly,
it becomes quite easy to ensure such assets are never lost in the first place,
thanks to always-on and assisted two-way tracking capability that is available
at the touch of a button via GTX’s Smart Locator app, and enhanced by automatic
alerts routed from the company’s IoT (Internet of Things) tracking platform.
GTX Corp also owns and runs an app development firm, LOCiMOBIL, as well as Code
Amber Alertag, a secure digital personal identification tag platform that helps
first responders by providing rapid access to critical personal/medical
information.
The immediacy of the company’s real-time IoT-driven
platform, accessible from iOS and Android apps, or from any tablet, PC or
laptop, has thrust open the door for what has quickly become GTXO’s flagship
product, the GPS SmartSole™. An ingenious tracking system that completely
eliminates the stigma attached to other wearable trackers like bracelets, the
award-winning GPS SmartSole looks much like any other commercially available
insole for shoes you might find, but has a robust embedded GPS tracking system
and long-life rechargeable battery that can go for two or three days without
needing to be recharged. The overall product execution here is easy to use,
powerful, discreet, and does not have to be remembered to be taken along. These
unique characteristics make the SmartSole an ideal solution for people who
wander, such as people with autism spectrum disorder, or elderly people with
dementia, as such individuals almost never take off or forget their shoes.
According to Alzheimer’s Disease International’s World
Alzheimer’s Report 2015, every three seconds someone on earth develops dementia
and over 9.4 million people in the U.S. alone currently live with dementia. A
number which will likely more than double by 2050, mirroring a similar global
trend that will come to represent $1 trillion in healthcare and associated
costs to the global economy by as early as 2018. Chief among the
recommendations included in the report are finding ways to address the 68 percent
or more of dementia sufferers who live (or will live) in low and middle income
countries, finding ways to reduce risk from dangers such as wandering, and
implementing national plans in all countries that are designed to support
people living with dementia, and their caregivers. This is a clearly developing
market for which the SmartSole is ideally suited. Alzheimer’s Disease
International made it clear that tackling the stigma surrounding dementia and
actively working to ameliorate people’s preconceived notions about dementia
sufferers was of utmost importance, and SmartSole’s existence in the retail
marketplace is one big step towards achieving that directive.
CDC estimates from last year were that 1 in 68 children in
the U.S. were identified with autism spectrum disorder (ASD), around 30 percent
higher than projected back in 2012. This is another massive, and sadly, growing
market that is directly addressable by the company’s tracking solutions, and
the SmartSole shines as the most appropriate option. According to the Autism
Wandering Awareness Alerts Response and Education (AWAARE) Collaboration, a
working group comprised of six national autism non-profits for the purpose of
helping to prevent autism-related wandering incidents and deaths, almost half of
all children with autism engage in wandering behavior which is similar to the
behavior seen in seniors with dementia and/or Alzheimer’s. And while official
data indicates that there is indeed already a sizeable global market for
wandering assistance devices, software and services such as those provided by
GTXO, the problem of wandering in general which is addressable by IoT-driven
location technologies is likely far larger than has been accurately quantified
thus far.
Any way you slice it, GPS tracking insoles for shoes are one
of the most compelling wearable technologies in existence today and GTXO has an
extremely strong IP position with over 80 patents to back it all up. Patents
that are collectively worth nearly three times the company’s current market value.
GTX Corp’s extant IP portfolio is also clear evidence of the company’s
comprehensive IP strategy and investors should take note of the numerous
patents pending, registered trademarks, copyrights, and URLs that GTXO has
under its belt.
Whereas big names like Apple (NASDAQ: AAPL), with its Apple
Watch, or Alphabet, (NASDAQ: GOOG; GOOGL) with its Android Wear, have failed to
really captivate consumers, GTXO’s SmartSole-driven PLS (Personal Location
Services) platform has quickly rooted itself in the minds of its core
demographics. Reception to the product so far has been outstanding, with the
initial production run selling out on zero advertising or preorders. At a
sticker price of only $300 a pair and basic online tracking starting at just
$25 a month, alarming statistics about the mortality rate among those living
with dementia who wander don’t seem quite so insurmountable and terrifying.
Statistics like 60 percent of those living with dementia becoming lost at least
once in their lives and half of those who become lost subsequently perishing
within the first 24 hours.
GTXO’s IoT PLS leverages packet oriented mobile data service
on the 2G/3G global system for mobile communications in order to drive
continuous, real-time coordinates to the user via Google Maps. This same easy
to use tracking architecture, centered on a licensable global IoT M2M (machine
to machine) monitoring portal, is also employed in GTXO’s cutting-edge
workforce situational awareness solution, the Track My Workforce app, and its
miniaturized standalone tracking devices. Devices like GTXO’s tiny little Prime
AT Lite, which is perfect for tracking assets like vehicles or containers. Or
the take-along GTX VL2000 model, another extremely lightweight quad-band device
that is also about the size of a D battery, and which comes with an inductive
charging option, programmable voice call capability, and an SOS button.
Subscribers are provided access to the GTX Corp Tracking Portal, where an
unlimited number of devices can be organized, located and followed in real-time
using any internet connected device, or the smartphone app.
Continuous interval tracking that shows things like
direction and route makes generating various types of reports on mileage and
location very simple, delivering even more finely tuned situational awareness.
The geo-fencing and SMS or e-mail alert capabilities GTXO’s platform offers
users a no-hassle asset localization methodology so easy that anyone can do it.
This ease of use factor is a commercial goldmine given the size of the
potential market from wandering assistance alone, but there are certainly other
markets. The media has not failed to notice this either, with GTX Corp and the
SmartSole receiving a great deal of attention. From being featured at the 2015
CES in the Internet of Things webcast and receiving coverage from a host of
mainstream news sources like the BBC, NBC, NPR, and Fox News, to winning
numerous industry awards. The SmartSole even placed second in Wearables,
Health, Fitness and Wellness at this year’s 2015 CTIA E-Tech Awards, beating
out Samsung’s (OTC: SSNLF) Gear S, and coming in just behind the winner,
Microsoft’s (NASDAQ: MSFT) Microsoft Band. Let’s face it though, the wearable
market is saturated with souped-up watches. However, GTXO’s SmartSole is
effectively in a class all its own and has the IP muscle to really shake things
up.
Notable midcap/microcap equity research and corporate access
firm, SeeThruEquity, even recently announced initiating coverage on GTX Corp
with price target of $0.09 a share (November 6 close, $0.011) and underscored
the commercial potential of the company’s flagship product as a best-in-class
solution for the wandering and ancillary markets. Los Angeles-headquartered GTX
Corp is a proud member of the United Nations Global Compact and has an
extensive distributor and reseller network serving customers in over 20
countries, as well as a substantial distribution and fulfillment center in
Ireland/UK. This overall distribution footprint has grown mightily in recent
months as well, with the company seeing numerous key deals across Europe, as
GTXO ramps towards serious commercial success in Q3 and on this year. The
company is going strong on a full head of steam from initial commercial success
with the launch of the SmartSole at the start of the year and its distribution
footprint’s growth is a very clear sign of the company’s forward trajectory.
Major provider of GPS tracking systems to the healthcare
sector in Denmark and Norway, Safecall Denmark, signed on for distributor status
in October alongside German geo location and tracking services provider,
Way4Net. One of the leaders in Sweden and other Nordic countries of mobile
safety alarms for the elderly, Posifon AB, also signed on as a
reseller/distributor in September. Furthermore, the company’s agreement signed
in early October with Telefonica Germany, to leverage Telefonica’s global Smart
M2M platform and network of strategic relationships throughout Europe, was a
sweeping victory for GTXO. This single move gave the company’s entire tracking
platform global deployment capability via a single SIM card and provisioning
backend. Using Telefonica’s API, GTXO will be able to seamlessly integrate its
platform’s backend architecture with Smart M2M, saving a bundle on M2M
development, as well as IT infrastructure costs.
Q2 financials posted in August look solid too, with revenue
nearly tripling from the same quarter last year and subscribers to the
company’s PLS platform up 72 percent from Q1, even as subscriber revenue grew
136 percent quarter over quarter. Also among Q2 highlights was word of a
next-gen SmartSole that is already in the works and a continued effort to
broaden the core market for the product, including growth markets like
security, with ongoing pilot programs underway at with local Sheriffs and PDs.
The new (2G/3G/LTE compatible) SmartSole is being upgraded for even longer
battery life, a smaller form factor, and the new version will even have motion
sensor capability, in addition to costing around $240 a unit, or 20 percent
less than the current model. The security space is a very interesting play for
GTXO and the SmartSole has a golden opportunity to find fast adoption as a
surreptitious tracking solution for high-risk kidnapping targets and the like.
The versatility of the asset tracking platform GTXO has put
together, combined with the company’s IP-centric nature – as evinced by the
‘286’ patent issued last year which effects any tracking device, from embedded
units to hand held wireless GPS trackers – should give investors an idea of how
aggressive GTX Corp is in the sector.
To dig deeper, visit www.gtxcorp.com
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