Giggles N’ Hugs, Inc. (GIGL) Advances Its Footprints

Giggles N’ Hugs, owner and operator of a trio of family-friendly restaurants in Century City, Glendale and Woodland Hills in Southern California, is preparing to grow to dozens of locations in key markets around the United States.

As it enters this next phase of growth, Giggles N’ Hugs is seeking to duplicate the winning formula that has brought its first three locations success. At each of these locations, adult-friendly organic food are offered hand-in-hand with kid-friendly play and entertainment in order to create a trendy, family-friendly atmosphere.

The restaurants’ location in Southern California, which is known for its sunny climes and fair weather, has certainly been a factor in their success but management is anticipating even better results in markets where the weather is less than sunny. During the rare instances of inclement weather that the restaurants have experienced in Los Angeles, management has observed that it gets an influx of customers who seem to prefer to spend the time indoors at a Giggles N’ Hugs location rather than outdoors.

Plus, with birthday parties making up a significant portion of the company’s business, it often gets a sales spike on rainy days because of families who wish to rebook their backyard or park birthday parties and to move them indoors. By expanding to markets like rainy Seattle and foggy San Francisco, management expects that this unique aspect of its business will result in an increase in revenue, profits and shareholder value.

Giggles N’ Hugs has been actively negotiating for its expansion with several giant mall owners in the nation. General Growth Properties, Simon Property Group and Westfield Group are among those names and, collectively, own more than 500 properties around the globe. At this time, these negotiation talks are focused on expanding the Giggles N’ Hugs imprint on the West Coast. The goal is to initially target five properties that are similar in size to the company’s current locations in Los Angeles in markets that include Seattle in the west, San Francisco in the north and San Diego and Orange County in the south.

For more information, visit www.gigglesnhugs.com

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