A report out by TechSci Research in April indicates that the
U.S. organic food market is on track to break the $45 billion mark this year,
on the strength of rising per capita spending, increased health awareness among
consumers, and a rapidly spreading culture that is acutely aware of the
tremendous benefits that eating a chemical-free, organic diet can produce. At
the same time, growing retail availability of organic products, once limited to
traditional sources, has been greatly improved, with over 20,000 natural food
stores across the country, and three out of four grocery stores now carrying at
least a limited selection of organic options. And the same is true across the
pond, where, according to the Soil Association’s 2015 report on the UK organic
market, sales of organic products saw four percent growth last year, even as
food prices declined by 1.9 percent, and food spending also declined by 1.1
percent.
Little surprise that western markets are rapidly gravitating
away from chemical farming products either, with CDC estimates from two years
back alone showing some 1.1 billion pounds of pesticides and active ingredients
are being used annually. Globally the organic market in 2013 was already at $72
billion and if the official FiBL-IFOAM data and TechSci are right, the U.S.
organic market has seen a 41.5 percent jump in just the last two years. Such
growth seems well within reason at any rate, especially given a recent survey
report by leading consumer products and services review publication, Consumer Reports,
showing that 84 percent of Americans now routinely purchase organic food.
The explosive growth of the organic space however has
produced two glaringly obvious issues. On the one hand, despite some 106
million plus acres being dedicated to organic as of the end of 2013 worldwide,
supply shortages continue to be one of the greatest challenges facing the
industry. On the other hand, given that it is still a largely nascent market,
the product mix has not evolved sufficiently, and along the lines envisioned by
die-hard, early adopting organic consumers. Hence the growing significance of
up-and-comer sector innovators such as health and wellness solutions developer,
Fresh Promise Foods, Inc. (OTC: FPFI), whose wholly-owned Harvest Soul
subsidiary continues to deliver cutting-edge USDA Certified Organic, Non-GMO
Project Verified beverage and food products which speak directly to soul of
this market’s most ardent consumers.
The Harvest Soul brand has quickly risen to prominence among
diehard health-conscious consumers, thanks to its having addressed the core
problem in the juicing world head-on, brilliantly resolving the lack of fiber
and proteins taken out during juice pressing via a product line that is the
sector’s first real USDA Certified Organic chewable juice. Harvest Soul
Chewable Juices are 12 ounce juices with a mega concentrated blend of veggies
and fruits that are then mixed with berries, nuts and seeds at just the right
size needed to encourage chewing. Chewing actively triggers the digestion process
and releases enzymes that enhance nutrient absorption, and these beverages are
perfect as a snack or as an entire meal. The product line speaks to consumer
demand for much-needed fiber to be put back into juice, as well as demand that
such product contain only 100 percent organic, non-GMO blends of nutritious
leafy greens and fruits or vegetables that are delicious, but which are also
rich in anti-oxidants.
Already successful in the South Region through Whole Foods
Markets with the company’s Green Fusion superfood blend using 21 vegetables and
fruits, as well as its Tropical Fusion energizing blend of 15 fruits and
veggies, FPFI expanded to the naturally receptive West Coast and Pacific
Northwest markets back in June, simultaneously introducing two new products in
the lineup, Berry Banana Fusion and Veggie Beet Fusion. A major driver of
consumer receptivity to the brand, beyond having so perfectly addressed unmet
demands in the organic juice space, has been how the company’s proprietary High
Pressure Processing (HPP) solution captures the farm-fresh flavor, brilliant
colors and natural enzymes, minerals, and vitamins contained in the product’s
ingredients. The company has trademarked HPP Fressurized™ to indicate to
consumers that this ingenious, environmentally-friendly alternative to
conventional heat pasteurization has been used in the manufacture of the
product they are consuming. This extremely high pressure technique destroys
unhealthy bacteria and other microorganisms, while drastically improving the
overall healthiness and content of the final product, allowing the high
nutrient content of the product’s organic sources to reach the consumer as
never before.
Georgia-based FPFI proudly goes out of its way to source
from locally-grown produce and other ingredients, helping to grow the local
organic production industry, and the company even supports the Georgia Grown
economic development program, designed to stimulate and encourage the
development of the state’s agribusiness sector. This is the portrait of a
company striking at the heart of the organic food industry’s two biggest
hurdles, economies of scale on the agribusiness side, and product innovation on
the retail end. Harvest Soul has even come out with a new organic, non-GMO
blended juice line, Harvest Soul Organic Blended Juices, which, while still
rich in fiber, will appeal more directly to the less die-hard organic
consumers.
Get a closer look at the company by visiting
www.freshpromisefoods.com
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