In 2004, the Latin American nation of Colombia took a
significant step forward in its efforts to promote improved English proficiency
through the creation of the Foreign Languages Competencies Development Program.
The goal of this initiative is to leverage the country’s human capital in order
to achieve targeted levels of language learning, effectively promoting a
transformation into a bilingual country by 2019. Today, roughly 11.5 million
people in Colombia – just over a quarter of the population – are studying
English via public and private formal education or English language training
courses, according to the British Council.
Lingo Media Corp., through subsidiary ELL Technologies Ltd.,
recently increased its footprint in this pivotal market by partnering with
eDistribution SAS to secure a multi-million dollar language learning software
development contract. Through this agreement, the company will provide a full
suite of digital education resources to the National Training Service (SENA), a
Colombian national public institution under the Ministry of Labor. These
resources are expected to play a considerable role in increasing learning and
professional opportunities for as million as seven million citizens across the
country.
“SENA has taken a most progressive and innovative approach
to learning English and other languages by structuring their program to fit the
many different learning environments and requirements to further establish
Colombia as a truly bilingual nation,” Gali Bar-Ziv, president and chief
executive officer of ELL Technologies, stated in a news release. “We are very
excited to deliver the digital learning content and user experience to Latin
America’s leading educational institute, positively impacting language
education and employment opportunities in Colombia and throughout Latin
America.”
Learning English isn’t just a hobby for Colombians, it is a
necessity. The British Council reports that 69 percent of all managers deemed
English a ‘must-have’ skill in order to adequately perform their duties, and an
overwhelming 81 percent of employers rated English as a seven or above on a
one-to-ten scale ranking its importance. Despite these statistics, barriers
remain that can severely limit Colombians’ access to English-learning
solutions. In a poll of 500 non-English speakers, more than 35 percent stated
that limited access to government-funded programs was hampering their efforts
to learn English. Lingo Media is now in a strong position to help SENA better
address this figure.
Through its subsidiary, Lingo Media is currently developing
lessons, learning objects and digital resources which SENA will implement into
its learning management system. By affording educators an opportunity to pick,
choose and adapt its learning programs and their components, Lingo Media is
empowering educators with an opportunity to supplement, complement and enhance
their coursework while simultaneously developing a sustainable foothold in one
of the world’s most rapidly-expanding EdTech markets.
For more information, visit www.lingomedia.com
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1 comment:
Excellent idea, it's always grand to read such news. Employing an LMS may turn out to be a successful decision, since it's the kind of a tool that can always come in handy, at least when it comes to teaching
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