OurPet’s Company (OPCO) Hailed as the Last Pure Play in the Pet Industry by Seeking Alpha

OurPet’s Company was recently highlighted in an article by investment research platform Seeking Alpha. The overview studied the company’s position in the rapidly expanding pet market, as well as its prospects for sustainable growth in the future.

OPCO has had great success in recent years focusing on products designed to satisfy the mental and physical health, safety and comfort of pets around the world. The company has established strong sales channels through which to promote additional growth. OPCO sells its products through some of the biggest retail names in the world – including pet specialty retailers such as Petco and Petsmart (NASDAQ: PETM), as well as more diversified sales channels like Kroger (NYSE: KR), Wal-Mart (NYSE: WMT) and Amazon (NASDAQ: AMZN).

Bolstering the company’s success in these retail channels is the performance of the pet market. In 2013, the U.S. pet industry was the country’s third largest consumer market, accounting for approximately $60 billion in total revenue. Despite its size, analysts insist that there is still plenty of room for improvement. In total, about 68 percent of U.S. households own a pet, and research indicates that the majority of pet owners are willing to spend a significant amount of their income on their pets. As a result, the forecast CAGR for the market is between four and five percent through 2018, giving OPCO a strong foundation upon which to promote sustainable growth.

Moving forward, OPCO is in a favorable position to expand its ecommerce sales. In 2014, ecommerce already accounted for 10 percent of the company’s total sales, but a number of factors suggest that these sales figures could rapidly expand in the coming years. OPCO is currently the number one rated company in their product category on Amazon, which has helped it dramatically improve its results through the ecommerce giant. In 2014, the company’s ecommerce sales grew by nearly 40 percent, as compared to the previous year, with a 67 percent sales bump on Amazon leading the way. Following this performance, OPCO’s management team has highlighted ecommerce as one of their primary strategic initiatives for achieving sales and growth targets in the future.

As one of the only pure plays left in the pet industry, OPCO is one of the only ways investors can participate in the industry’s rapid growth. This position gives the company a noteworthy advantage in promoting additional growth while making it an extremely appealing acquisition target. In the months to come, OPCO’s efforts to establish improved brand awareness will likely play a key role in its ability to continue expanding its market share. For prospective shareholders, these efforts could translate into an opportunity to realize strong returns sooner rather than later.

To view the full Seeking Alpha article, visit http://www.seekingalpha.com/article/3508856-ourpets-company-the-last-pure-play-in-the-pet-industry

For more information, visit www.ourpets.com

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