The recent article “US Mobile Phone and Tablet Commerce
Forecast, 2015 to 2020” draws our attention to ongoing challenges driving
conversions on mobile, with nearly one-third of retailers’ Web traffic coming
from phones but only 11 percent of sales. The article further shows that few
merchants are truly leading the way in m-commerce, with researchers like
Forrester estimating that Amazon and eBay capture approximately one in three
mobile shoppers in the US.
Ms. Sucharita Mulpuru, vice president and principal analyst
at Forrester Research and author of the aforementioned article, has noted, “We
project that mobile phones will generate 15 percent of ecommerce sales by 2020
and tablets will generate 33 percent of ecommerce sales in the same time frame.
Given that mobile devices are moving toward becoming a primary computing
device, why aren’t those figures higher? Shoppers experience slow download
speeds on smartphones in particular, and few retailers have managed to increase
their mobile conversion rates over the years. Additionally, the vast majority
of mobile sales are only in three categories, which means that most shopping
categories are underpenetrated and have a long way to go to experience success
in mobile commerce.”
Alternet Systems focusses its efforts on investing in
innovative ways to manage digital commerce, information and payments. With the
global commerce trending toward becoming more and more dependent on
technological conveniences, the company is investing in markets within the
digital commerce space and simultaneously changing the old electronic payment
infrastructure and developing cutting edge, predictive data analytics
applications for the masses as well as the telecommunications and financial
industries. ALYI’s management engine is headed by a team of
entrepreneurial-minded executives who are also innovative in their corporate
strategy. The group further enhances its intellectual resources by leveraging
experience in financial and executive management of multi-national
organizations while tapping its deep network of industry resources.
While mobile’s influence is estimated to be significantly
higher on in-store sales in terms of transactional volume, m-commerce is still
a vital and growing area. A key takeaway from Mulpuru’s report is that
retailers need to look beyond sales and consider drivers of traffic to stores
as well as sales via their own properties, Google and Pinterest when measuring
the data from mobile success.
Alternet Systems, leveraging its subsidiaries, centers on
operating in the digital currency and the financial technology fields. The
company plans to launch a digital currency bank with government regulations and
foreign exchange capabilities, offer micro payment services to the unbanked and
global diasporas, and deliver alternative financial services to the retail
industry emerging markets. ALYI is based in Miami, Florida.
For more information on the company, visit www.alternetsystems.com
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