The Singing Machine Company, the North American leader in
consumer karaoke entertainment systems, is ushering in the next iteration of
karaoke technology through the upcoming release of its new Digital Download
line of products. Scheduled for launch this fall, the Digital Download lineup
will introduce a host of new features designed to take the classic singing
experience to the next level – including high-definition karaoke videos, a
downloadable library featuring more than 10,000 songs, a preloaded flash drive
to store songs and recordings, and an intuitive custom playlist creator.
Upon release, SMDM’s innovative new product line will be
available nationwide through the company’s industry-leading distribution
partners, such as Toys ‘R’ Us, Sam’s Club and Costco. By integrating support
for Bluetooth™ audio streaming and the Singing Machine Mobile Karaoke App,
which is available on iOS, SMDM will look to expand its market share in the
consistently performing entertainment market.
“[W]e are continuing to evolve our products to incorporate
the latest technology to improve the karaoke experience and promote access to
music through karaoke downloads and streaming,” Gary Atkinson, chief executive
officer of SMDM, stated in a news release. “We believe this will increase our
product’s appeal to a wider consumer demographic and create new revenue streams
to the company.”
In recent years, the company has utilized this strategy to
great success, recording consistent financial growth. During its fiscal year
ending March 2015, SMDM’s karaoke systems were stocked in more than 10,000
storefronts throughout North America, leading to more than one million sold units.
In total, the company realized a 25 percent year-over-year increase in net
sales for the period on the way to its fourth consecutive fiscal year of
profitability.
SMDM has leveraged the timeless popularity of the consumer
karaoke market to promote favorable returns for well over three decades. As one
of the first companies to provide these systems for home entertainment in the
United States, SMDM has built a collection of recognizable, trusted brands
within the niche market – including The Singing Machine®, SoundX®, Home™ and
SMDigital™.
For more information, visit www.singingmachine.com
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