Adaptive Medias is a leading provider of mobile video
delivery and monetization solutions for publishers, content producers and
advertisers. The company’s proprietary Media Graph platform provides the
necessary tools for clients to easily and effectively monetize digital video
across all screens through a single centralized solution. As one of the first
digital video players built specifically for the mobile world, ADTM’s platform
enables ad servers to use a single response format across multiple publishers and
video players, effectively streamlining digital marketing efforts while
addressing a full range of devices.
In addition to its seamless device integration, ADTM
provides value to marketers through access to its leading programmatic
marketplace. As an established presence in the growing programmatic marketing
industry, ADTM could be in a strong position to realize considerable growth in
the months to come. Programmatic ad buying is an increasingly popular automatic
alternative to traditional digital advertising purchasing methods. According to
a report by CMO, programmatic ad spending in the U.S. topped $10 billion in
2014, and that figure is expected to double by 2016. Of that spending, more
than 44 percent was attributed to mobile marketing solutions.
Earlier this month, ADTM provided an update on its recent
market progress. In order to promote improved gross margins, the company
announced a shift in focus toward its industry-leading Media Graph platform,
leaning less on its lower-margined marketplace solutions. This strategy, in
addition to ADTM’s recently implemented cost reduction plan and strong revenue
pipeline, is expected to help the company achieve positive cash flow earlier
than previously anticipated.
“We took a number of important actions in the first half of
2015 to support our long-term growth,” Omar Akram, president and chief
financial officer of ADTM, stated in a news release. “These actions include the
continued rollout of our Media Graph platform, a reduction in operating costs
and securing additional capital… [enabling] the company to accelerate revenue
growth, improve margins and slow our burn rate moving us closer to
profitability.”
In the first quarter of 2015, ADTM gave prospective
investors a preview of its market potential by posting significantly improved
results. The company realized a 60 percent year-over-year increase in revenues
for the period, which is traditionally the quarter with the lowest advertising
spending of the year. Moving forward, ADTM will look to build on these strong
results, leveraging its refocused business strategy in order to promote
sustainable returns in the future.
For more information, visit www.adaptivem.com
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