Monday, July 13, 2015

Nyxio Technologies Corp. (NYXO) Building Shareholder Value through Commercialization of Innovative Technology Products

Nyxio Technologies delivers high quality, cutting-edge products to the consumer electronics industry. Since being founded in 2007, the company has grown in its target markets through a relentless dedication to innovation and staying ahead of the technology curve. Nyxio’s flagship product, the VioSphere Genius TV, demonstrates this commitment to innovation, as it was the first fully-integrated flat screen TV and full PC available on the market, and it was released three full years before the consensus determined the overall marketability of the smart TV and related products. By consistently consolidating key hardware components into efficient electronic devices, the company ensures a reasonably priced product line that gives it a strong strategic position within the competitive electronics market.

In recent months, Nyxio has shifted its focus toward mobile solutions through the continued development of its Play Gig-it mobile app. Play Gig-it, which the company acquired last year through the purchase of 212 Decibel, is a groundbreaking gaming app designed to blur the lines between gaming, the music industry, merchandizing and revenue opportunities. Nyxio plans to utilize influencer marketing in order to advertise the app in the future. In April, the company announced a partnership with TopFan, the world’s largest sports and entertainment mobile app developer, which gives Nyxio access to 279 influencers, as well as a whopping 750 million active users.

“Coming from a marketing standpoint, this is a more than substantial place for the company to be, especially in regard to how advertisers can reach celebrities and influence the general masses by associating themselves with a product,” Lorien Sekora, director of marketing at Nyxio, stated in a news release. “As a company, we now have the ability to market to advertisers on an unusually broad scale.”

By establishing a presence in the rapidly expanding mobile app market, Nyxio could be in a strong position to promote financial growth in the months to come, and the company’s marketing strategy could be a powerful catalyst to initializing this development. According a report by Forbes, marketing-inspired word-of-mouth, such as Nyxio’s influencer model, generates more than twice the sales of paid advertising. Additionally, customers attracted with these methods have a 37 percent higher retention rate than those from traditional channels.

For prospective investors, Nyxio’s commitment to innovation within the technology industry makes the company an intriguing investment opportunity moving forward. Look for Nyxio to leverage the marketability of its recent acquisition in order to build upon the market success it’s achieved with its innovative product line.

For more information, visit www.nyxio.com


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