On Thursday, Pure Hospitality Solutions took another major
step in the development of its Central American-Caribbean travel hub, Oveedia,
when it announced a partnership with one of the most extensive visual media
syndicate networks in the world, Leonardo Worldwide Corporation. Leonardo is
among the travel industry’s most trusted providers of technology solutions,
serving major online travel agency (OTA) clients such as TripAdvisor (NASDAQ:
TRIP) and Travelocity (NASDAQ: EXPE). Through this alignment, Pure will gain
access to a library of high quality digital photographs encompassing all of the
more than 100,000 properties to be included in Oveedia’s catalog upon launch.
This partnership comes at an ideal time for Pure, as the
company continues to approach the initial launch of its regional OTA. Last
month, Pure intensified the anticipation for Oveedia’s upcoming launch when it
released snapshots of the finalized site design, and now, with the final piece
of the developmental puzzle falling into place, the company appears to have
entered the homestretch.
“The fact that we’re ready to access Leonardo is a clear
indication of just how far we are in the development process, or more
important, how close we are to the initial launch,” Melvin Pereira, president
and chief executive offer of Pure, stated in a news release. “This piece of the
development will round out the search and return requirements of the OTA.”
As a member of the $7 billion Sabre Travel Network family,
Oveedia will be in a strong position to become a formidable player in the Latin
American online travel market in the coming years. Encompassing twenty markets,
numerous currencies, diverse cultures and a handful of native languages, the
region is a relatively open opportunity for regional players, as the
penetration of major global OTAs has been extremely limited. For Pure, this
challenge provides an opportunity to tap into a $100 billion travel market that
is currently expanding by 15 percent each year, according to a report by
Phocuswright.
For prospective shareholders, the continued progress of Pure
in preparing for the launch of its Oveedia OTA makes the company an intriguing
investment opportunity moving forward. Look for the company to leverage the
opportunities presented by its partnerships with both Leonardo and Sabre to
make waves in the online travel industry in the months to come.
For more information on Pure Hospitality Solutions, visit
www.purenow.solutions
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