According to a report by Food Allergy Research &
Education, an estimated 15 million Americans currently live with food
allergies. Between 1997 and 2011, the prevalence of these allergies increased
by approximately 50 percent, leading to an annual economic cost of nearly $25
billion in today’s market. Despite this growth, researchers are unsure of the
cause of these sometimes debilitating reactions, creating a serious medical
need for tools to deal with the potential health effects associated with these
allergies. Content Checked Holdings, Inc. (OTCQB: CNCK) is addressing this
market through the continued development and commercialization of
ContentChecked®, a family of mobile apps for individuals with specific dietary
requirements and preferences.
“Born from a father’s confusion and frustration about what
to feed his daughter and her friends with specific food allergies,
ContentChecked was founded to design and develop solutions that will positively
impact individuals’ health,” Kris Finstand, chief executive officer of CNCK,
stated in a news release. “Indeed, ContentChecked is both useful, but, also
necessary due to insufficient labeling laws in the U.S. and ‘shifting’
manufacturing practices.”
ContentChecked is a groundbreaking tool for people with food
allergies, as it allows for accurate classification of a wide variety of
products through a simple barcode scan. Available on both Apple’s App Store and
Google Play, the app uses an intuitive control scheme to allow users to
register specific dietary requirements. Following this registration, CNCK’s app
provides an immediate solution to finding out if a product fits a person’s
dietary needs. If a product isn’t a safe option, ContentChecked provides a list
of potential alternatives, making it ideal for families with newly diagnosed
food allergies that are still learning how to find safe foods.
Moving forward, CNCK will look to leverage the scalability
of its app suite in order to expand its market share in the growing food
allergy industry. In June, the company took a significant step toward
sustainable growth by uplisting to the OTCQB marketplace. In addition to
ensuring a commitment to accountability and transparency for shareholders, this
move is also a major milestone toward CNCK’s goal of uplisting to the NASDAQ
stock market at a later date.
For prospective investors, CNCK’s rapidly expanding presence
in the growing and underserved food allergy market could provide a platform for
strong returns in the months to come.
For more information, visit www.contentchecked.com
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